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WE HATE CHANGE! How to Overcome Objections to Changes in Your Small Biz

The fact is, most people are not keen on change. They just don’t like it. It ruffles their feathers. But we change for a reason. Maybe we need to integrate software that will make our companies run better or try new marketing strategies to close more sales. Whatever the cause for you considering change, here are tips to get your team on board and overcome objections.

WE HATE CHANGE! How to Overcome Objections to Changes in Your Small Biz

1. Introduce the Change Before it Happens

No one likes being surprised by changes that will affect how they work every day, so be courteous by telling your team of what’s coming up before it arrives. If you’re moving to a new software or tool, let people know weeks in advance, and give ample time for the transition.

2. Get Their Input

Who better to ask for feedback on a change than the people it affects directly? If you plan to change a process to, for example, amp up social media engagement, talk to your marketing manager to get her thoughts. You might even get a better solution than the one you had to begin with.

3. Provide Training

It’s difficult to force people to change, and if technology is involved, it’s even harder. So support your team by providing informational and training sessions that will empower them to embrace the change, whatever it may be.

4. Get Feedback

Initially, you’ll get some grumbles, guaranteed. But once the dust has had time to settle, talk to your team to understand how the change has affected their work. Is it getting easier? Is there value? Do they have suggestions for further improvement on the process? Make a list of the complaints you expect to receive, and find ways to overcome objections.

I get it. Having to reroute your brain synapses is difficult, but in the long run, it should pay off, so make sure your team understands why you’re implementing the change and how it will benefit them.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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