McDonald’s is a global force to be reckoned…
Marketing is a vital part of any business or personal endeavor, and the right techniques can go a long way in helping you to create a thriving enterprise. And while there are different types of marketing, such as active and passive, we will focus on the latter.
Here are 5 passive marketing ideas.
1. Revise Your Email Introduction
If your email tagline is boring and out of date, then chances are that recipients are going to dismiss it before reading much into it. It is for this reason that you need to create an email introduction that will grab the attention of the readers. The longer you can keep them engaged the greater the likelihood that a lead will be formed.
One of the best ways to keep readers intrigued is by explaining the services that you offer, along with a list of ways that set you apart from others within the same industry.
2. Use a Catchy Voicemail Message
Most of the time we do not put much thought into the message for our voicemail system, and this can hold back marketing potential. Instead of the usual “please leave a message after the tone”, aim for something more engaging. This does not mean that you must make a pitch or overcomplicate the greeting, but try to provide something of value during the message and the caller will be more apt to leave their contact information.
3. Automated Email
A website is crucial for any serious marketer and it is a great place to create a landing page with a subscription link. Consider designing a form that is likely to have a high conversion rate, in which visitors to the site will be prompted to enter their name and email address. While not every person will take advantage of this, there is no doubt that you will collect some names. And best of all, you will have put in very little effort in gaining these contacts.
4. Embrace the Digital Age
It used to be that business cards were a necessity for any marketer looking to get their name out there. However, as digital technologies have evolved these needs have morphed into other facets. A common alternative to handing out business cards is to ask prospective clients for their phone numbers, to which you can immediately send a message explaining more details about your services and also your contact information.
This will increase the conversion rate, as prospective clients are less likely to lose your info when it is stored digitally, and it provides a means of easy access.
5. Engage Your Audience
Social media is a powerful tool for marketers and it can help grow your following with limited effort. It only takes a few seconds to send a Tweet or post to Facebook, but the messages will help to keep the audience’s attention. In addition, make sure these social media posts lead back to your website or landing page so that users can get a better idea of your services. With any luck, they will sign up for your email list, and at that point, you will have them hooked.
While active marketing is going to promote client growth at a steadier rate than passive attempts, it is also more time-consuming. Therefore, it is important to implement passive techniques to help gain clients without devoting too much time to marketing efforts. If you are looking for ways to passively market your business, try sprucing up your email template and create a more interesting voicemail message.
In addition, be sure to embrace the digital age by eliminating business cards and instead sharing your contact information in digital formats. Be sure to consider these 5 passive marketing techniques when promoting your services.