The reign of social media brought with it…
According to a study by Social Bakers, Facebook Videos are shared 157 percent more times than YouTube videos. If that’s not reason enough to make you want to rock that Facebook channel with some exemplary video content, you’re headed in the wrong direction.
Of course, Facebook is going to add value to your business, and in this day and age where there is absolutely too much information, creating great videos are one way of ensuring your audience doesn’t lose interest in what you are trying to tell them.
You surely must have noticed an increasing amount of videos on that newsfeed of yours, right? That’s because almost everyone out there is jumping onto the video bandwagon. However, not all of them will make it to that destination. If you want the right amount of traction to help get you where you wish to be, you have to ensure that you make use of only the very best Facebook marketing strategies.
Here’s a look then, at the absolute best strategies that you should employ for your Facebook marketing to help ensure your channel rocks!
1. Inspire Your Viewers.
It’s a given that inspirational messages get more shares and engagement than sales messages. The good news is, you don’t need to have a large set or even a big crew to make these types of videos. All you really have to do is speak straight from the heart. You can use a tool like Animo to put a series of quotes together along with some music, and voila! – you have an inspirational video that is extremely capable of tugging at the emotional chords of your audience!
2. Re-purpose Your Existing Content.
The mistake most people make is to think they have to be constantly creating new content in order to make an impact on their potential customers. The truth is, you can very well engage your fans with your existing content, by re-purposing it into video.
This will help ensure that you don’t have to create brand-new content from scratch all the time. You can do this by recording those popular podcasts of yours in video format, or perhaps even by recording your slide share as a presentation video.
3. Use A Controversial Issue To Tell A Good Story.
This can work wonders for your campaign. Take the case of Unicef, which took the issue of the Syrian refugee crisis and created a video that touched the hearts of many people out there. The entire political issue was turned into a humanizing story. Similarly, you can use a current controversial event to spread brand awareness and a positive message.
However, make sure you don’t get too far ahead of yourself when flirting with controversy. Done in bad taste, the video might just serve to irk the sentiments of many and have a negative backlash for your marketing campaign.
4. Educate Your Audience Well.
It’s a given that Facebook is here primarily to entertain. That doesn’t mean you can’t score those brownie points through the effective medium of educating your audience. What you need to understand is this: people actually like to learn new things online.
And how exactly are they going to learn these new things if people like you don’t tell them? For example, if you have a culinary studio then you could dish up videos of you concocting some rather snazzy recipes. That will not only serve to educate your audience, but it will also ensure you give them something in return for their loyalty!
5. Be Innovative Where It Comes To Creating Those ‘Call-To-Actions’.
We have seen in YouTube videos those rather annoying annotations that pop up seemingly from nowhere in the midst of watching them. This can be highly bothersome and only serve to derail one’s level of engagement in the video. Thankfully, when you are using a Facebook video, you are able to create a call-to-action button at the end of it.
Now, the call-to-action will depend on your business goal: whether it is to drive traffic back to your website or even to another video or something else.
6. Use Stats To Make A Point.
Again, this can work most effectively in conjunction with a controversial topic. Take the topic of gender bias, for instance. As discussed, one can use a controversial topic well to their advantage. In this instance, however, you could support the story you are telling with some hard facts.
Yes, scoop out all the meaty statistics that will help fortify your story, and see the impact it makes on your potential audience. That will help you send out a powerful message with little room for criticism!
7. Make Sure You Entertain.
As we have already discussed, the primary purpose of Facebook marketing is to entertain. You can’t have a very stiff, LinkedInesque professional video on Facebook. Instead, you can make sure that you infuse some humor in it to make it funny. By funny, it doesn’t mean you have to be blatantly funny. You can create some behind-the-scenes footage at your company, like the funny kind you see at the end of feature films.
One of the best ways to do this is to make a video with the cartoon animation style. That will surely help you get a lot of engagement and even shares!
8. Use Video Analytics To Help Determine Video Length.
Your video length can be crucial where it comes to making an impact on your Facebook channel. Thanks to Facebook Analytics, you will be able to determine exactly how long fans are engaged with your content. This will enable you to create the right size of videos for your Facebook channel.
It’s a really good idea to test a variety of video lengths, in order to zone in on the perfect length. That will help ensure that people don’t drop off from watching your video in the middle.
9. Take Something Relatable And Turn It Into A Bestselling Story.
There are many things that people can relate to. Low battery anxiety is one of them. LG used this brilliantly in one of their video campaigns, by creating a dramatic support group that helped people cope with the anxiety that stems from a low battery.
LG was playing hard in a market dominated by Samsung and Apple, and the strategy worked really well for its sales. Similarly, you can find something that people relate to and turn it into a bestselling story!
10. Boost Those Video Views With A Sponsored Ad.
Of course, you want that video of yours to be entertaining or inspiring. However, even if you have a great story to tell it wouldn’t hurt if you boosted those video views with ads. Ads can be extremely effective in making videos even more popular than they already are. You can use these boosted posts in order to get attention from people you might never have reached otherwise. A lot of people share such videos; hence, it’s a really good idea to try boosting some of your better videos!
This is an age in which people are posting more videos to Facebook than ever before. In fact, according to Socialbakers, brands are now uploading more videos to Facebook than to YouTube. In the same report, you will find that Facebook videos are getting more engagement than YouTube videos posted to Facebook!
Also, you have to make sure that you strike an emotional chord with your audience through the use of those Facebook videos. There was a recent survey by exchange, which found that 30 percent of respondents were less likely to skip video content if it was humorous. Also, according to research done by Dr. Karen Nelson-Field, ‘65 percent of videos that elicited a feeling of exhilaration were most remembered.
In fact, Facebook itself announced in January of last year that its platform sees 100 million hours of daily video watch time. If that’s not reason enough to make your Facebook video marketing rock, then what is?
So, whether you are spreading brand awareness, announcing a new product, or even launching a new company you must create a great Facebook video that will work wonders for your marketing campaign. Of course, all the best possible tools to create that stellar video have been enlisted especially for you in this article. All you have to do now is create a really good Facebook video that will help you become a class apart from your competitors.
So, go on out there and create that video – not just any video, but one that rocks your Facebook channel in style!