My husband told me many months ago I should do a podcast. Just like when he said I should start a blog, I said, “eh. I don’t wanna.” But since he was right about the blog, I’m wondering if I should listen about the podcast.
Why do I want to podcast? I realize not everyone digests their media in the same way. I personally like my info in small, digestible typed bites, but there are others who prefer the spoken word. I’d still have the same mission:
To offer small business owners and entrepreneurs useful information on marketing in a Web 2.0 world.
I like that. I like what I do on my blog, and love hearing from you readers when I help you with some marketing topic you were unsure about. So why not reach more people with a podcast?
Right now, time is my main constriction. Do I really want to take on something that takes me a while to ramp up and start doing well? What about promotion? It took nearly a year before I saw any real results from my blog, and even then they were modest.
But then again, as someone who writes about marketing in a Web 2.0 world, I sometimes feel like a hypocrite when I don’t do more branching out into different technologies and methods. So I probably should do it.
I gave a survey to my contacts and here’s what they say they’d like in a marketing podcast:
- 11 want: Specific how-tos such as writing press releases creating email campaign etc.
- 3 want: Discussion of relevant examples of what companies are doing in marketing.
- 2 want: General commentary on internet marketing from an expert.
And as Kelly requested, here’s a list of some topics I’d cover if I did podcast:
- Quick tips:
- press releases
- email marketing
- ebook marketing
- blogging to promote your business
- internet advertising
- social media
- Social networking
- Web 2.0/3.0
- Relevance of email marketing
- PR and bloggers
- How’d They Do It? (case studies of companies doing noteworthy marketing)
I’m still on the journey of deciding if I want to do it, so stick around and see what happens. Or better yet, let me know what you think and if you want the Marketing Eggspert to podcast!