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Three Hot Tips On How To Recover Your Lost SEO Ranking

Three Hot Tips On How To Recover Your Lost SEO Ranking

The top management, and even SEO managers, tend to get extremely panicky when the site, or some pages with key content, drop in the search engine rankings. This is usually because the reason could be due to multiple factors as the SEO environment is extremely dynamic.

The issue could be an internal rearrangement, activity by competitors, or even the way the search engine algorithm works. To prevent unnecessary wastage of time, it is best to conduct an investigation into the probable reasons in a logical manner. Here are three useful tips to deal with lost SEO ranking.

1. Verify If The Ranking Has Actually Changed

You need to make sure that the ranking has actually changed, because you may be going astray if your ranking tracker has not been able to localize properly or simply reflected one of the innumerable ranking experiments conducted by Google. Study the organic traffic to see if it has really dropped, taking care to normalize the study by considering the same day of the week.

Find out if the drop could have been due to a public holiday or any other event that may have diverted the attention of the users. Is your data being corroborated by Google Search Console? Find out whether the drop is being reflected across multiple keywords or just one.

If the drop in the ranking is sustained over some days, find out if there has been any change in the Google search algorithm by checking out SEO news or asking your friends in the same profession. If you have lost rank due to the way Google is operating then you need to figure out a strategy to counter the penalty. It can help to consult with an SEO company for expert advice.

2. Find Out If The Site Has Lost Links

Use a tool like Majestic to generate a lost link report and scan to establish if there has been a significant loss of links across the site or to the page(s) for which the rankings have dropped or any of the page(s) that link to them. Use the freely available tools to locate the sites that link to the pages affected to find out if they too have lost links or if the sites have been updated, or URLs, or even the navigation structure changed.

The best way of tackling the link drops is to leverage relationships with the managers of the sites providing the links and convince them to restore the links in case the loss occurred due to site restructuring. If you had lost the links due to better content, invest in upgrading your content so that the sites again find value in you.

Finally, put together a strategy to regain the lost links as well as acquire new links by convincing your management to allocate the extra resources required.

3. Was Any Change Made On The Page That Is Affected?

Three Hot Tips On How To Recover Your Lost SEO Ranking

If the affected pages have been changed in any way, it might lead Google to think that their target keyword relevance has diminished so it pays not to change URLs, remove keywords from the page title or lower the keyword density. Verify whether Google can read the page contents by looking at the cache and establishing that it can access your site using the Google Search Console.

URL and content changes can be easily reversed but in case Google can’t read the site contents, the development team needs to find a solution.

Conclusion

If your site or a few pages start losing ranking, you should check to see that it is not a symptom of a larger issue with the site or the SEO environment. Work logically with the effective SEO tools available in the market to identify just what seems to have gone wrong, and set it right to the best of your abilities. Issues over which you have control can be tackled first, while others, like the restoration of backlinks, will need some time.

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