I don’t buy anything without coupons. Well, if I do, I feel cheated and like I paid too much. From half off meals I get on Daily Deal sites to attraction discounts from the Entertainment book, I and a lot of other people never have to pay retail.
I say yes.
Even if that person never comes back (there are coupon-hoppers that would rather save on a meal at another restaurant rather than pay full price at yours a second time), people are social, and they’re sharing where they go.
When I buy a deal on Groupon or Living Social, I share it with my Facebook and Twitter peers. In part, I do that because if you click on the link and buy your own deal, I get credit. But I also love sharing the great products I’m buying at a discount. So my network sees that.
I also use Yelp. I usually mention if I have a coupon in the review, but whenever I find fantastic restaurants and service providers, I rave about it on Yelp. If you’re not using Yelp, either as a business or on the personal side, get started now. It’s good karma to share your love (or bad experience) at a restaurant, as it helps others make an informed decision about where to eat.
Sometimes I blog about places I go, like San Juan Capistrano (I think I had like a $2 off coupon on that, and that’s not why I blogged about it). That business got free publicity from me because I have a big mouth.
So when considering adding coupons to your marketing mix, look beyond the immediate goal of getting repeat business. Show you’re a social company and encourage reviews and social media shares, and I guarantee you won’t miss that shave off of your profit.