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Marketing Eggspert Round-Up: SEO

In this Marketing Eggspert round-up we focus on that ever-changing (and confusing) Search Engine Optimization — SEO. Posts include why your SEO isn’t working, how to stay at the top, local SEO, time management hacks, the 80/20 rule and SEO basics.

5 Reasons Your SEO Efforts Are Not Driving Results

SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of your SEO efforts can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.

Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.

However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.

5 Reasons Your SEO Efforts Are Not Driving Results

How to Improve Visibility and Increase SEO [Infographic]

When most people plan their SEO strategies, they have visions of going viral and attracting hundreds of links and visitors each day. While those proactive steps are nice, there are actually several cleanup steps that marketers have to take before they can start improving through outreach. The good news is that these steps can significantly affect SEO and give you a bump in rankings before you even launch an outreach strategy.

One of the most important elements of healthy SEO is strong links to and from your website. Run a link audit to check for any broken links on your website. If you have a website that’s a few years old, you may find a build-up of broken links. These aren’t necessarily your fault. Other websites go under or change their domain, which means your links are lost and lead nowhere. Cleaning up these links can be a long process, but with the right planning, it’s only something you will have to do once.

Consider running a weekly link audit to check for new broken links on your website. This way, fixing links will only take a few minutes per week instead of several hours at the end of the year. Keeping clean links will boost your SEO and make your user experience better.

To learn more about the SEO cleanup process and how you can improve your link strategy, check out the infographic below. You can also download the whitepaper on Growing and Sculpting Your Link Profile for more information on content, website performance, and visibility.  

What is SEO and the Main Reasons You Should Invest In It?

SEO is more important than ever. It is vital that your consumers can find you online, if not, your traffic, sales and conversion rate may be very low. As well as this, the increased competition in almost every industry means that it is harder to be seen.

With all this, it becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should invest in it.

What is SEO and the Main Reasons You Should Invest In It?

How Can You Use SEO To Boost Your Website? Read This!

One of the most transformative technologies of this century is the Internet. This interconnection of computers and devices allows us to communicate with each other over long distances. It also allows us to browse through websites for information.

There are many kinds of data that people are interested in. Some of the most important is information about products and services that they can buy. This information is found in business websites. These are specially built online locations where you can learn about enterprises and what they have to offer. Each one has its own website and it is a major online advertising and promotion tool.

To make the websites more popular online, webmasters can conduct a process known as Search Engine Optimization (SEO) on them after construction. What is this process and how does it help? Read on to find out.

How Can You Use SEO To Boost Your Website? Read This!

Is On-Page SEO Working? [Infographic]

If you’re a seasoned online marketing guy, I’m sure you’ve read a lot of “SEO is dead” kind of articles. There are over 330k results returned by Google if you search for this topic. It is a very old-school topic which has been under discussion for years! But is it really dead?

A recent study about all the on-page SEO factors we’ve been discussing for years has confirmed it. Google no longer rely on title tags, h1, meta descriptions etc to rank a page.

However, this doesn’t mean SEO is dead. It just evolved.

Search engine optimization has remained a mystery for most online marketers, and it often doesn’t bring the results they expect after applying so-called “best practice” on their website.

They also see other pages ranked on top for a specific keyword when the website doesn’t even apply “best practice”, further convincing them that on-page SEO is dead.

An infographic made by GetClicks has just helped to summarize the findings of the research.

Business SEO: No Longer a Trend, Now a Way of Life

There are lots of ways to start a business. Maybe you want to open a brick and mortar shop. Maybe you’ve decided to start your own consulting agency. Maybe you’ve decided that you want to make money online. On whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some serious business SEO.

Most of us are familiar with the basic concept of SEO. According to this SEO overview, search engine optimization is the umbrella term used to define all of the steps you take to make sure people can find your website online.

SEO used to be relatively easy to master. More than anything else, it was a numbers game. The more links that pointed in to your site, the better your site would rank within search results. Over time, though, the search engines have cracked down on the methods people were using to game the system and have reconfigured their algorithms to favor organic methods.

SEO: No Longer a Trend, Now a Way of Life

SEO Right Now: A Beginners Guide [Infographic]

Search engine optimization has evolved by leaps and bounds. Techniques that were once considered staples are no longer reliable in modern search engines.

The reason for this shift revolves around the way search engine algorithms have evolved. They require a more complicated way to interpret how functional and relevant content is, which in turn requires interpreting and collecting significantly more data.

The problem is that many SEO techniques are still knee-deep in the “old way” SEO worked. They still subscribe that SEO is all about quantity rather than about the quality and the contextual relation between two items.

The Small Business and The Mystery of SEO

Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages.

And yet, the mystery of SEO seems to elude them. How can you appear at the top of search results?

Research suggests that 93% of people looking for services and products do so using a search engine and your business being positioned as a result of this search is the ultimate goal of SEO. When somebody does a search on a certain topic and your website comes up at the top of the results page, you can be certain that you will be getting plenty of targeted traffic to your website.

The Small Business and The Mystery of SEO

Why You Should Care About SEO

If you’ve been ignoring that buzzword, SEO, because it intimidated you, it’s time to embrace your fear and start using it to your advantage.

SEO stands for: Search Engine Optimization. Essentially, it’s the use of keywords in copy that help you be found. These keywords are the words that, when people are searching on search engines like Google, you want to appear in the results for. So if you’re a marketing firm in Vancouver, you want to appear in the results when someone types that in. To do that, you need to use that same phrase, marketing firm in Vancouver, in your web copy or blog posts.

Why You Should Care About SEO

While Google’s always changing the rules for how it determines which sites move up toward the top of search engine results, we do know this:

Exhaustive SEO Tutorial by CleverStat

This is a sponsored guest post written by Dmitry Pivovarov on behalf of CleverStat. Post powered by Sponzai. SEO has many delicate aspects that might be not easy to grasp. There are also many contradictory facts about SEO and website…
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