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How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic]

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