The reign of social media brought with it…
Many businesses have embraced technology and computers and that’s great. However, a smart business also keeps a foot in physical marketing. It is all about balance, and many physical marketing techniques remain vibrant. Here are six examples of these techniques.
1. Think Big
You can reserve advertising spots pretty much anywhere baseball fields, basketball courts, city buses, and newspapers, to name a few. Go to the venue where you’re thinking about advertising and see if your prospective ad would stand out or what you can do to make it stand out. Make sure you know the bus routes your bus ad might take to align them as closely as possible to your customer base.
2. Think Bigger
Billboards are extremely visible methods of marketing, especially in highly populated areas, because drivers are limited to their cars. They can work very well with pedestrian traffic too, depending on location. Electronic billboards exist in which you can choose an advertisement to rotate throughout the day. Take care in choosing a location(s), though. Think about the demographics driving through and living in the area. Do they fit your target customer base?
3. Buddy Up
Some businesses pair up to mail brochures or physically hand them out. It’s simple a business passes out its own material as well as another business’s material. Thus, both businesses are exposed to twice the customers for about the same cost. This works with just about anything, not just brochures. Postcards, business cards, and leaflets are also options, and you can print these ads from companies like Samco Printers, Vistaprint, and many others.
4. Community Involvement
Sponsor a children’s recreation team and get your business featured on uniforms. Hold fundraisers for local charities and use your products or services as part of the fundraiser. Call schools and invite classes to your business for field trips if applicable. Give the students brochures and other cool materials they can take home to show their parents.
Retaining customers is more cost-effective than continually seeking out new customers and that’s where newsletters come in. They inform current and past customers of what’s going on in the business and of special deals. Keep costs low by sending newsletters only a few times a year. Even once a year might be fine. Emailing newsletters works great too.
6. Background Marketing
Many businesses are very aware of their target market, but it’s a great idea to enclose business cards, leaflets, or similar promotional material in all outgoing mail, whether it’s not to someone in the target market. The person who opens a business’s electric bill payment, for example, may well need its services.
A personal touch really does add balance and sales to any business. Seek out other businesses to buddy up with and think of ways to grab the attention of customers and prospective customers in ten seconds’ time. For more on marketing, both physical and virtual, check out tips from the Small Business Administration.