Pop-up promotions are an increasingly popular marketing tool for small businesses and start-ups, with some even going as far as saying that they are a better way of launching and growing a new business than social media.
But when it comes to the battle between social marketing and the real-world, face-to-face kind there doesn’t have to be a loser. Pop-up promotions and social media can work together, and if it’s done well the whole can be significantly bigger than the sum of its parts.
This is why pop-up space provider Promotional Space put together a simple infographic as a guide to incorporating your social media marketing with pop-ups and your pop-up marketing with social media.
The key is to use your event or promotion to create a buzz, which sounds like a cliché (and obvious) but, it’s never less important to keep in mind. A pop-up needs that buzz not only during the event but before and after as well.
Facebook and Twitter can be great ways to get a lot of people involved on the day and get them excited beforehand. If you’re tweeting at the venue and the local press or bloggers about the awesome things you’re going to do then there’s every chance that they’ll be just as excited and help generate noise and publicity for what you’re doing. All of that gives you more coverage and gets your brand in front of more eyeballs.
Another thing to look out for is the execution. It’s easy to ruin the perception of an event by taking horrible photos. Everyone has a camera phone these days, but not everyone takes pictures as well as Annie Leibovitz. By thinking about a few basics your promotion will look ten times better.
This not only pays off on the day but after the event, when you’re tweeting (again) or emailing at those local reporters to tell them why they should write about the amazing thing that just happened.
With savvy use of social media, you can increase the impact of your pop-up event. But that’s not all, by thinking about how you’ll incorporate social media at the planning stage you’ll find yourself thinking about what looks good, what’s interesting, what works, and what doesn’t and you’ll most likely end up designing a better event to begin with.