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Optimizing Your Welcome Emails [Infographic]

Optimizing Your Welcome Emails [Infographic]

Most welcome emails are typically sent right after new subscribers opt in. Welcome emails are used by 81% of B2C marketers and 87% of retailers. While welcome emails are not only a sign of goodwill to new subscribers, they can also have a positive effect on business revenue as well. Welcome emails can bring in over 320% more revenue per email than other promotional emails.

Most companies will send a generic welcome email with a coupon. To fully take advantage of the revenue your welcome emails can bring, you need to be sure to properly optimize each welcome email. Easy SMTP has put together a useful infographic and guide on optimizing welcome emails that can be seen below.

By following these welcome email best practices, you will help start your relationship with new customers and set the tone for a positive long-lasting relationship.

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