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Marketing Eggspert Round-Up: SEO, LinkedIn, Content Marketing & More

In this month’s Marketing Eggspert round-up we include posts on SEO, LinkedIn, content marketing, small business, marketing online, blog traffic, marketing using Wikipedia, social media and lots more.

Marketing Round-Up


The Essential Element for Marketing Your Business Online – As competition for peoples’ attention rises and people increasingly spend more time online instead of focusing on more traditional media channels, different methods of marketing are becoming more effective. Constant Content

The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO – Strategic internal linking is an SEO power technique, especially for content marketing. In this article, I’ve chosen to focus on internal linking for content marketing, because it’s one of the most straightforward and simplest ways to experience SEO uptick.  Neil Patel, Kissmetrics

Get More Views to Your LinkedIn Profile and Boost Your Business – LinkedIn is great for making business-to-business connections. It’s the top platform for professionals to reach out to each other. Jonathan Emmen on Tweak Your Biz

5 Content Marketing Strategies to Increase Blog Traffic – Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. kikolani

Lessons Learned From 10 Years of Running My Small Business – I’ve beat the odds: statistics show that 96 percent of small businesses fail within 10 years. Here’s how I’ve kept my sanity and managed to stay the course all this time. Egg’s Susan Payton on

How to Include Wikipedia In Your Online Marketing Strategy – When it comes to marketing, Wikipedia is its own animal. It is not social media, a directory, or a news website. It has a writing style like no other and anyone can contribute to its content. This is one of the reasons many people overlook it when it comes to marketing. However, Wikipedia can be a powerful marketing tool if done correctly. The Daily Egg

15 Rules For Using Social Media as a Digital Marketing Tool – There are always best practices that will help you to get the most out of your efforts. Here are 15 rules for using social media as a digital marketing tool. Norman Arvidsson on Tweak Your Biz

SEO Tips : Panda, Penguin and Beyond – Do you know your Panda from your Hummingbird?  I’m talking about SEO. Confused? Well, there is no need to be! Here is a basic breakdown of what they are .. and I mean basic! (Otherwise, I’d be confused too!) Joanne Dewberry

How to Start, Grow, and Market a Unique Small Business – Any small business that hopes to succeed in a crowded market must be unique and must do well at marketing. This article will provide you with information on how to start up, hone a unique concept, and market your small business to the masses. Daniel Matthews on Marketing Eggspert

SEO Is Not Dead: Why SEO Must Remain Core to Your Digital Marketing Strategy – Some have recently argued that SEO is dead and that you no longer need to implement it with your marketing strategy. Until someone can show me hard-line facts that SEO dead, there really isn’t anything I need to prove. However, I will give my opinion, for what it is worth, that SEO is most certainly alive and well.

Happy marketing!

Sian Phillips

Sian Phillips is the Content Editor of The Marketing Eggspert. Being an experienced proofreader and also qualified accountant, one of Sian’s many skills includes attention to detail for words and numbers. See more about Sian's editing and proofreading services on her website.

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