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How To Create A Facebook Ad When You Do Your Own Marketing

How To Create A Facebook Ad When You Do Your Own Marketing

If you’ve become saddled with handling the marketing of your business, you’ll be looking for a solution that balances three separate needs: something simple, affordable, and effective. If that’s the case, you need to look no further than Facebook Ads.

Used by nearly 2bn people around the world, Facebook is checked daily by real people who are busy cultivating a feed of their interests and passions. By slipping your product into this feed – at a cost of as little as a dollar a day – you are able to reach out to that enormous audience. And if you know how to use Facebook, then you will have no problem publishing your own Facebook Ad without the help of marketing professionals.

The option to create a Facebook Ad is right there on your homepage. Go to the little arrow in the top right of the screen, along with the globe icon and the question mark. Clicking this brings a drop-down menu from which you can select ? Create Ad’. And away you go.

The most important part of setting up your Facebook Ad is to identify the audience that you want to reach. That way, you won’t blow your budget on advertisements that will only be seen by people who have no potential interest in your service. Think about other brands who offer similar products to yours, and add them to the ? Interests’ option. Narrow down by age and gender, and you should be able to paint the perfect picture of your ideal customer.

Designing the ad is easy. Upload photos or videos, or use Facebook’s stock images. A few lines of text complete your work, except for adding a button that works as a ? call to action – getting your customer to react to your ad rather than just scrolling on by.

Bingo! You’re ready to publish. If that sounds too easy, don’t worry, it’s all true! You can work your way through this step-by-step infographic if you’re worried about getting lost. You don’t need to hire new staff to make a Facebook Ad, which means you’re completely in control of your company’s image.

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