Is it safe to assume that your marketing strategy sucks since you’re reading this article about how to improve your marketing? You have one advantage over the competition: you’re reading this blog. As a business owner, I know it’s hard to stay on top of so many things, but don’t let your marketing homework slip by. It might be a bigger mistake than crimping your hair or tight rolling your jeans was in high school!
There is so much information available today. Too much, in fact. How can you weed through the plethora of websites to find what is relevant to your business without wasting all of your time? Here are 5 tips to get you the Clif’s Notes on marketing quickly.
1. Get Help. If you have an assistant or a staff member who can keep on top of marketing trends, consider yourself lucky. Because your time is valuable (you probably have a pricetag in mind for what an hour of your time is worth), it’s always better to offload the work to someone whose pricetag is cheaper. An assistant may spend 5 hours gathering information, which might cost, say, $50, whereas it might have taken you longer and cost more.
2. Find What Works and Stick With it. Deciding to improve your marketing requires time. Don’t waste time flitting from one resource to another. If you find a few magazines, websites, books or newsletters that provide the content you need, use them. Bookmark them and refer to them often.