Susan Guillory

This author has written 672 articles
Small Business

Losing Focus in Your Small Business—It’s Not Always a Bad Thing

Originally Posted on AllBusiness.

If you lived during the time of Christopher Columbus, veering off course when sailing across the uncharted seas could have serious negative consequences—or it could have led you to amazing new discoveries. But when you veer away from what should be the aim of your small business and lose focus, it can make it harder to reach your original goals and cause you to lose sight of the original mission you had for your company.

And yet, losing focus has happened to us all at one point or another, hasn’t it? I know it has for me—at times I’ve had my attention stolen by things that didn’t serve the greater good of my marketing business.

Maybe I took on a client in an industry that required more research and work than the core industries we focus on. Or maybe I decided to start doing more public speaking, even though it made me uncomfortable and didn’t really bring me new business.

Blog Content Rockstar

6 Things You Could Be Doing RIGHT NOW to Make Your Blog Content Rock

I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star…even if you’re far from it.

Pr Bootcamp

How to Pitch Yourself as an Expert to Broadcast Media

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their broadcast media programs.

While Egg doesn’t have many consumer product brands as clients, we do have a lot of industry experts, so I perked up when they talked about how experts could get booked on the show, even if they weren’t celebrities.

Creating A Market

What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

Originally Published on AllBusiness.com.

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile.

A few weeks later, I signed up for classes at a new Pilates studio in my neighborhood. The website read: “New students must have toe socks, which can be purchased in the studio.”

Wait, hadn’t I thrown out some of those? Given that they retail for $16 a pop, I was desperately hoping I hadn’t taken my giveaway box to the thrift store. I hadn’t. So I donned my neon pink, five-toed grip socks and headed to Pilates.

One year later, I’m a convert. What in the heck happened in the space of 12 months to change my outlook on ToeSox? Turns out the brand knows what it’s doing when it comes to reaching its target audience.

Apply These 5 Dating Tips To Finding The Perfect Content Marketing Partner

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

Originally published in AllBusiness.com

As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.

9 Reasons to Invest in a Professional Content Writer

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for this year, let me give you a few arguments for hiring a professional content writer.

Business Resolutions for Egg Marketing 2018

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business?

blank slate for your business

For me, there’s always been something so symbolic about having a fresh start. It’s a great excuse to rethink where we want to take our businesses. When you’re chugging along the rest of the year, you rarely take the time to look up and consider whether you’re still moving in the direction you want to be, or whether that direction has shifted.

That’s why I make New Year’s Resolutions for my business.

(and hey, if you’re not feeling up to it this year, check out what I did last year: focused on just one goal for the entire year.)

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