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Amazing Day at Dell

I just got out of a full day of fun at Dell’s headquarters for its Customer Advisory Panel. So much to say, and not enough time to write it all. Here’s a massive brain dump. Look for future posts next week.

My takeaway: Dell heard us. They knew they had issues before they invited us to share our opinions on their customer service, social media usage, design, sustainability, et cetera. But they took copious notes. And we had a lot to say.

We were labeled “evangelists” by Dell. Some of us took that title, while others didn’t. But we had both positive and negative experiences to share with the group, which hopefully will stem changes for the better at the company.

I personally am 1000% more the evangelist for attending this event. I need a new laptop, and at the start of the day, I thought, I’d buy a Dell, unless someone else had a more compelling offer.

Now I am definitely going to buy a Dell. The Studio 17 Touch, if you must know. I feel a connection to the company that I didn’t have before. I met Chris and Michelle and Sarah and Lionel, and that makes a difference. I met people who cared what I thought, and who want to take action to make change.

The experience was excellent. I look forward to continuing to work with Dell to improve its relationship with its customers.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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