While producing quality video content may seem too…
Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product.
The amount of people that routinely watch videos online is staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.
However, it is not as simple as aiming to sell your product via video, there’s a right way, and there’s a wrong way. Here is a quick guide on how to build effective video marketing campaigns the right way.
Take Time To Plan It
Just like any project, before you create, you have to plan. Remember that once it’s out there and it’s seen, it becomes a representation of you, your company, and your product, so you want it to be as flawless as possible.
Plan every aspect of your video marketing campaign; plan out the message, the production, the direction, and the delivery. Doing this at the early stages will make the process run like a well-oiled machine. Of course, you can chop, change and edit your idea, but if you have a core understanding of how you want it to look and sound it will make your life easier, and it will make the video a lot more effective.
Think About The Viewer
To make an effective video marketing campaign, you have to think about the viewer; you have to think about what the audience wants, not only from your product but also from your video, and how to give it to them.
Also, within the first few seconds of your video, you need to draw the viewer in and tell them why they should watch your video. Answer questions like “what’s in it for them?” and aim to provide immediate gratification.
There is a lot of content out there; you have to appeal to your viewers and stand out from the crowd.
Be Short, Sharp, And Concise
Whether you like it or not your target audience has a short attention span, and who can blame them? With the unending stream of viral videos, YouTube ads, and social media content, it takes a lot to grab someone’s attention, let alone hold it.
So, if your video is over one minute, it is probably too long; try to keep it short, sharp, and concise, and within that short time frame aim to convey the core message of your video coherently.
Measure The Results
Like pretty much every online marketing initiative, the analytics and data collected from a specific project can be incredibly helpful to marketers. You need to be able to figure out how many video views you got, the length of time people viewed them, and the traffic sources. This is how you find out if your video was effective as well as how to make your next video even more effective.
Analytics is a key part of any marketing campaign, but when it comes to video marketing, and doing it effectively, it’s essentially compulsory. After your video is out, whether it is a massive success or a massive flop, make sure that you do your analytics homework; it’s the best way to learn.
As mentioned above, using video as a marketing tool is a great way to reach and engage people. It also has the potential to grow your company’s leads and visibility drastically. If you follow this quick guide your video marketing campaign will be both productive and successful.