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7 Social Media Power Techniques That Build Your Brand And Business

7 Social Media Power Techniques That Build Your Brand And Business

In the age of social media, being present on all major platforms is a must for anyone who wants to get their brand and their business known.

Fortunately, you don’t have to be a social media guru with millions of followers to effectively use these tools to your advantage. All you need to do is show followers that there are real people behind your business, with real emotions and dreams like everyone else.

Social media interactions today are the equivalent of the personal interactions that salespeople and company representatives used to have with customers and potential leads back in the day.

With this in mind, it’s important to do simple things such as keep your social accounts up to date and publish fresh content on a daily basis. And personally interact with your followers on Twitter on social media, even if you’re the CEO or founder of the company.

It’s also important to actually show your face on platforms such as Facebook. Who wouldn’t like to see a CEO comment on their company’s latest initiative or even show pictures of what it’s like to work for them? Behind-the-scenes videos, as well as timely posts and comments written from the founder’s personal account, can go a long way in deepening your relationship with your customers and followers.

Oh, and don’t forget to go beyond Facebook and Twitter and frequent other platforms, such as LinkedIn, Instagram, beBee (where people can showcase their personal brands), and others, depending on your target audience.

To help you make the most of social media channels to humanize your brand and connect with your fans, we’ve summarized all these helpful points in this handy infographic, created entirely with Visme.

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