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6 Social Media Trends To Watch Out For In 2016

6 Social Media Trends To Watch Out For In 2016

The social media world is very dynamic. What is ‘in’ today can get obsolete before you know it. You should look out for different trends and anticipate how they will affect your business. Let us look at 6 social media trends that have the potential to transform your business this year.

#1. Customer Care Service Will Get A Facelift

Remember the time when you had to get through the slow customer service that came with that annoying ‘your-call-is-important-to-us-please-hold’ music, which never got through the customer care team? Fast-forward a few years and the whole process gets fast and efficient – minus the torturous ‘hold’ music.

Consumers can now connect and interact with any company through social media in real-time.

  • Good customer care service has been credited with retaining existing customers and converting potential buyers into new customers.
  • Bad customer service will encourage people to turn to your competitors, no matter how good your product is.
    Social media helps you to revamp your customer care service by leaps and bounds and stay competitive.

#2. Business’s Social Media Profile Will Be Backed By Employees

6 Social Media Trends To Watch Out For In 2016

If your company has x followers on various social media platforms, bringing your employees into the mix will boost that number by 10x! Your employees usually have eight times the engagement with their followers and they will be more active on various social media sites, blogs, photo-sharing sites, video sites, etc.

If your employees are comfortable with advocating, educate them on how to do that and provide the necessary resources. This will amplify the company’s mission and also cater to the millions of millennials who are highly active on social media. The more exposure your company gets with the extended help of employee advocacy, the better.

#3. Video Will Be The Front Runner

Internet users spend an average of 5 hours each day just watching videos on their mobile devices. It has been estimated that video consumption might surpass TV viewership at the end of 2016!

It would be a mistake to overlook content creation through videos. Design strategies for video marketing, create video campaigns, and offer platforms for your customers to interact with you through videos. If you have already planned the content for the next few months, don’t panic thinking that you have to rework the whole plan. Just see how can you repurpose that content into videos, and you will be good to go.

#4. Influencer Marketing Will Shoot Up

Initially, there were just two players in the market – companies and their customers. Now there is a third element that’s equally important – the influencers. They are individuals with a huge social following, and stellar online reputation in their niche and they will help you reach those you otherwise can’t reach out to. They have the potential to give your product/business a significant boost just by talking about it.

Bringing an influencer on board might look like an expensive affair but every penny spent would be justified with how much business they can bring. Approach them with a clear idea of what you want from their end and take advantage of their ‘influence’.

#5. Visual Content will Lead The Race

Want to grab the attention of the audience in the extremely cluttered market? Go visual. Data, statistics, graphs, and numeric figures might have impressed your consumers in the past, but now those things will fall short next to visual marketing. Add images to your posts or make graphics/info-graphic-rich content. People are likely to click on a URL if they see an image in it.

Image-supported content promises higher engagement as compared to text-only content. Don’t just tell what you have in mind, show it to your audience.

#6. Content Will Go Mobile

If you look around you, there will be one thing in common with everyone around you – they will have a smart mobile device on them. With people hooked onto their smartphones and tablets almost every waking hour, it is crucial that you focus your marketing strategies on mobile. Statistics show that 70% of mobile searches lead to an action in the form of interaction, shopping, posting/liking/retweeting, and commenting.

People should be able to access your site, blog, or social media pages through their phones. Make sure your content and its size are mobile-friendly, make it visual, and add a call-to-action.

Don’t panic if you see a new trend cropping up. Embrace it and adapt – the sooner, the better. At the same time, keep an eye out for what’s working for your company and what’s not. Understanding how different trends can be incorporated into the business and building strategies to maximize the social media outputs. Let social media be a great catalyst in the growth of your business.

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