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10 Types Of Emails Your Customers Will Love

10 Types Of Emails Your Customers Will Love

The money isn’t on the list. It’s in your relationship with the list. How can you build great relationships with your email subscribers?

You need to provide them with value. You need to give fascinating information that’s easy to consume.

You can send the emails below as standalone emails. Or you can combine some of the ideas below into a newsletter. Or you can do both.

1. Feedback Emails

Customer feedback gives you free data you can use to improve your business. Yet, it provides your customers value too. People like to make things better.

There are some golden rules when setting up a survey. You’ll definitely want to check these out since it’s not necessarily an intuitive process. Here’s a link to a review of free and paid survey-makers.

2. Educational Emails

What do your subs want to learn? Good tutorials should be:

  • Relevant
  • Simple as possible (but no simpler)

It’s that straightforward. Find something your subs want to learn, and give them the easiest possible way to learn it. That’s probably not your original content. Linking to other people’s videos, infographics, and articles often gives you the highest ROI.

3. Holiday Emails

People love holidays. And the small ones are worth talking about too. Here’s an example.

Holiday: January 28 is Data Privacy Day
Your Blog: A WordPress blog for small business owners
Email Content: Give some background about Data Privacy Day. Then give some facts or anecdotes about the importance of privacy. Finally, share a link for a free password manager.

4. Birthday Emails

10 Types Of Emails Your Customers Will Love

Webmasters often send automated coupons if they know their customers’ birthdays. That’s great. But, you can provide value by talking about other people’s birthdays as well.

Birthday: May 22 is Sir Arthur Conan Doyle’s Birthday
Your Blog: Online Bookseller
Email Content: Talk a little bit about Sir Arthur Conan Doyle. Keep it short and interesting. Maybe tie him in with a modern celebrity, a current event, or a famous historical event. Then provide a link to a free Librivox recording of your favorite Sherlock Holmes book.

5. Anniversary Emails

There are myriad anniversaries out there. Nothing is too small. It’s up to you to make it interesting. Unlike birthdays and holidays, you can talk about annual anniversaries anytime during the year. However, focus on friendly numbers. It’s better to celebrate a 25 or 30-year anniversary than a 27-year one.

Anniversary: 1966- Ezaki Glico releases Pocky Chocolate (2016 is the 50th anniversary).
Your Website: You sell Asian snacks
Email Content: Simply share entertaining facts or stories about Pocky Sticks.

6. Testimonial Emails

Testimonials are powerful. You use them to promote your paid products. Why not use them to promote another person’s free service? When you share useful content, you increase brand loyalty. Testimonials for free products should make your subs curious. Most testimonials are for paid products. Also, you’re featuring the reviewers in your email, which is exciting
for them.

7. Milestone Emails

Did you do something amazing that wouldn’t have been possible without your list? Perhaps you reached 10,000 Twitter followers. Maybe you’re a guest on a famous economics podcast. Possibly your voice acting in a video game. Share the accomplishment, and thank your subs for helping you get there.

8. News Emails

Just talk about industry-related news of the week. Add your own unique commentary. If you don’t have anything interesting to say, consider another topic.

9. Quote Emails

There are so many thought-provoking quotes out there. If you have a weekly newsletter, you can share one every week. You can add analysis too, but it’s not necessary.

10. Preview Emails

Preview what you’re going to talk about next time to build excitement.


I hope this is a very useful starting point for you. However, it’s not the final guide to non-promotional email marketing.
Bruce Lee said, “Absorb what is useful, discard what is useless and add what is specifically your own.”

You might like these ideas. You might dislike some of them. You might have new ideas of your own. Even so, you need to provide value to your subs. Non-promotional email marketing is a fantastic place to start.

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