How To Break Through When Customers Ignore You
Running a small business involves a lot of time running after customers. It can be frustrating to put time and effort into getting them to click on a link or getting them to take a meeting, only to find that when you’re there, they simply ignore you. But don’t worry! We’re here to go through some tried-and-true tips on how to break through when customers ignore you. Whether in person or online, try this the next time you see eyes glazing over.
It’s About Them
Don’t take it personally when a customer ignores you. Like most things in life, it’s not about you. It’s about them. We hear, “know your customer” all the time, but how does that translate when they’re not listening?
You do your homework on your customer for every meeting. But do you do an internet search, or better yet, a social media search five minutes before the meeting to see the most recent news and what the individuals care about? Business is about personal relationships, so make it personal. Start the meeting with, “I saw on your website…” or “I understand you’re a fan of…” to show that you’re prepared to talk about them.
Online, it’s about them too. This translates to starting emails with “You” or “Your” every time. Narrowly targeting sponsored posts and remarketing to them, rather than mass marketing. Personalization goes a long way to showing that you know their needs.