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Why I Blog

I know you’re sick of these posts surrounding BlogHer (I actually wrote them all on the plane ride back from San Francisco but am trying to spread them out) but I’m still processing all the lessons I learned.

I’ve been blogging for a little over a year. I recently joined the Sparkplugging community, and I’m glad I did. At BlogHer, I met dozens of bloggers, many of whom blog about their personal experiences. I blog about marketing.

I don’t blog for money, although any money I do make as a result of blogging is great. For many people, blogging is their livelihood. As many of you know, I run a marketing and PR firm, so that is where my heart and income lie. If that’s the case, why do I blog?

I blog because I’m passionate about marketing. If you meet me and show even the slightest interest in marketing, I’m likely to chew your ear off about how you could totally get more return customers with an email campaign, or how press releases really do grow your business. So consider this blog my outpouring so I don’t frighten off the next person I meet.

That being said, I do run into a lot of small business owners who have a lot of questions about marketing. To me, it’s not a secret. It’s not complicated. But I realize submitting a press release online or even creating a newsletter is daunting for someone who’s doing so much for their business already.

So I blog to help. I blog to help entrepreneurs (and small business owners, if you’re not ready to take that leap in self-identification, Shannon) make their businesses better. I love hearing back from my readers (I think I met half of them at the conference, and hey, that was 2 people!) about some post that they found particularly useful.

For my own devices, my blog serves as my portfolio. I always refer potential clients here, so they can get an understanding for what Egg Marketing does. If they’re looking for big buck spending on print advertising, they’ll quickly learn my firm is probably not for them. Most come back and say, “Hey, I like what you’re saying. Let’s work together.” So it all works out in the end.

Sidenote: Something I admired at the blogging conference is how so many people are so personal on their blogs. I’ve deliberately tried to be a little more standoffish (I thought that would be more professional) but if you notice me being a little more like me (casual and blunt, though I’ll try not to be crass), blame it on 10 days in Napa Valley and San Francisco, and the little conference that could.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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