SEO is more important than ever. It is vital that your consumers can find you online, if not, your traffic, sales and conversion rate may be very low. As well as this, the increased competition in almost every industry means that it is harder to be seen.
With all this, it becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should invest in it.
What is SEO?
SEO stands for Search Engine Optimisation and it involves developing a particular strategy or tactics that will help push up a website’s ranking in search engines. The higher up your website’s ranking the more visible you are.
When performing SEO, the website owner looks at ways they can best optimise the website (both on page and off page) for different search engines algorithms. By optimising your website you will tend to see an improvement in search engine rankings.
When optimising your website you also improve the quality and make it more user friendly and enjoyable to be on. This can increase your conversion rate as well as the amount of time users spend on your website.
Why is SEO important?
As I said before, the increase of competition has ensured that SEO is a must for almost every business. You may have an amazing website, but if you don’t do any SEO then it is likely that no one will even notice it.
Below are some of the mains reasons why SEO is so important:
- Hardly any users click onto the second page of search engine results, so being on the first page makes you very visible
- Users who find your website naturally through a search engine are more likely to share it on social media
- SEO instils good practices and ensures that your website is user friendly
- Users tend to trust websites that are in one of the top five positions on a search engine results page
- SEO helps to put your website and business ahead of the competition
The main reasons to invest in SEO
1. The growth of search
The way almost all users find the information they are after is through searching for it in a search engine. A major contributor to the further increase in users searching in search engines is the mobile. The smartphone now makes it much easier for people to search what they are looking for whenever and wherever they want.
You will need to invest in SEO because through a search engine is probably the place users will find your website. There isn’t many other ways to find information on the internet. Search engines (especially Google) are very powerful; you should be focussing your efforts onto your search ranking.
2. SEO is here for the long haul
SEO is a concept that is ever changing. Strategies and tactics that worked a few years ago may not have the same sort of effect. SEO has been around for a while now, and there is very little chance it will be leaving anytime soon. Though the strategies may change, SEO as a core will always stick around.
You will need to invest your resources into SEO because it certainly isn’t going anywhere. Contrary to what some people believe, it is not a fad. SEO will continue to develop with the times; it won’t simply evaporate into thin air.
3, Your competitors are likely doing SEO
As SEO starts to gain significant traction and more businesses understand its importance, it becomes extremely likely that your competitors are investing in SEO. If you look at the top ten websites on a search engine results page when you search for a keyword you want to rank for, I can say with confidence that at least nine out of ten are using SEO.
If you aren’t doing SEO but your competitors are, not only will they be moving up in the rankings, but they also may be pushing you further down. If you are not willing to take advantage of SEO, you competitors probably will, and it will be at your expense.
4. Good return on investment
When comparing other forms of online marketing (including areas such as social media marketing and PPC advertising) it is clear to see that SEO is probably most cost effective. SEO provides solid return on investment and what you put in is usually what you get out when it comes to SEO.
If you find you don’t have the funds to run a PPC and/ or social media campaign, SEO would certainly be the best way to go. While results may take a while to see, it is important that you stick with it long term in order to get the most out of your investment.
Sarah Robinson is blog writer, social media manger and an SEO expert at SEO Shark – a local SEO company based in Sydney, Australia. She assists businesses in all industries to boost their rankings on search engines.