Video, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy?
Believe it or not, but there is good scientific reason to validate the aforesaid statement. According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos in your social media marketing campaign, here are a few interesting statistics that will surely make you think otherwise.
- Statistic One – By including a video on your landing page, you can actually increase your video conversions by 80 percent.
- Statistic Two – A third of all online activity is spent in watching video.
- Statistic Three – YouTube users watch a whopping excess of three billion hours of video every month. Source: YouTube.
That brings us to the next part of our discussion: why animated video?
#1. They have the highest return on investment.
CopyPress reports that 52 percent of marketing professionals feel that animated videos have the best ROI. Certainly a good reason to believe that one is one the right track when using them in their marketing campaign, right?
#2. They have unlimited potential.
A clearly bankable factor where it comes to animated video is one’s limitless imagination. This is exactly why animated videos are sustainable for the longest period of time, because the possibilities are endless.
#3. They are truly great at keeping the viewer’s attention.
The one thing you will come to see about animated videos is the fact that they entice you to click on them, out of sheer curiosity. You simply cannot generate that kind of interest with a traditional marketing ad. Also, the typical length of an animated video would be 30 seconds to three minutes, and that’s exactly what makes each animated video good enough to hold one’s interest even though it might erstwhile be preceded by several others from your company’s stable.
#4. They are easily measurable.
If you talk to any marketing expert, they will tell you that the effectiveness of any marketing campaign lies in its ability to be measured over time. That is why animated videos are really cool as a social media marketing platform, because on say, YouTube, you can see exactly what time they have been viewed, how much of them has been viewed and how many times they have been shared as well. Besides the free basic metrics that are offered by YouTube or Vimeo, there are complex leased services like Wistia that will give you far more detailed information, like the number of rewatches by the same user!
#5. They have a great psychological impact.
It’s important to understand that animated videos can create a deep emotional connect with the person viewing them, going so far as to take them back to the early days of their childhood and invoking memories that make them connect with the product being advertised in a way like no other. It is this great psychological impact that animated videos have that makes them a truly excellent choice for your social media marketing campaign.
#6. They help simplify the most complex of topics.
There are a lot of complex topics out there, like for instance how the food one eats affects one’s brain. If you tried to explain the same in words, you would have a pretty hard time but when you use animated video, it really becomes very easy. Just think about it: why would someone buy your product if they didn’t have a thorough understanding of what it did, directly or indirectly? Yet another reason to root strongly for animated videos where it comes to succinctly explaining things.
#7. They have a high capacity for going viral.
You will find that there is a great chance for your animated video to go viral out there for two simple reasons. Firstly, it is very easy to infuse humor into animated videos. 50 percent of the videos that are viral out there are funny. Also, as discussed in the earlier point, animated videos are great in the how-to It’s interesting to note here that how-to videos account for 32 percent of viral videos. Of course, simply being shared a few times does not mean your video has gone viral, but animated videos have a great potential for being shared multiple times!
#8. They allow for the easy incorporation of change.
You will find that as your business develops, a lot of things related to your brand image might change, and the video that you once made describing your brand might have to undergo some serious alterations. In the case of a traditionally made video, one might have to rehire cast and crew and travel to some exotic location, all of which can turn out to be very cumbersome, besides the obvious costs involved. Not so for animated videos, where stellar changes can be made at the drop of a hat!
#9. They are a good fit for just about any business need.
You will come to see that whether it is a product explainer video, infographic or release announcement that you have in mind, it is very easy to get them all explained through animated videos. In fact, marketers from several large companies have recognized this very trend and are concentrating their efforts into getting more of the same created for their very own companies. In fact, out of 50 best explainer videos collected by HubSpot only 7 are non-animated!
#10. They are extremely mobile friendly.
According to Cisco, video content makes up 50 percent of all mobile traffic and is expected to increase to 61% in the next two years. Also, 40 percent of YouTube’s watchtime is held by iPhones and other smartphones. This is a trend that is only going to increase in the time to come, and hence an animated video that is short and easily embedded onto any platform becomes the perfect choice for your social media needs, especially in a time when all video content is being designed almost exclusively for that smartphone.
This is a world in which there is cutthroat competition. Every other company out there is looking at getting the proverbial edge over their competitors, and the best possible way they can do that is by coming up with an innovative marketing plan in order to dish out some really cutting edge content. As we have already seen over the course of this article, creating animated vides is an excellent way to garner the interest of potential customers out there and to get them to actually think of buying your product.
The key, really, lies in creating an indirect call-to-action through your marketing strategies, no matter what they might be, and the use of animated videos is most certainly right up there where it comes to the very best of those marketing strategies. In fact, the giant Microsoft has been using animated videos for years in order to promote its hugely successful products like MS Office and Microsoft Word. Companies like eBay, Fujitsu and Apple also use animated videos very frequently. In fact, Google was extremely successful in tapping into the power of this most superior advertising platform when it used its first animated advertising campaign in 2012.
It’s not only the larger companies that are investing their money in animated videos for the success of their business – several smaller online companies, too, are hopping onto the animated video bandwagon in an attempt to get their products noticed like never before. It’s interesting to note that this video boom was actually preceded by the social media boom wherein initially only pictures and words were shared on a regular basis. It’s now video that’s getting to hog the limelight, and animated videos are right on the buck where it comes to creating a remarkable way to promote your product in an arena where there is no dearth of competition.
It would be safe to say at this point that you know what you need to do in order to get more visibility in the online arena. So, go for it and get your business even more alive through the incredible power of animated videos!
Sandeep Pinge is a Co-Founder at Reptile FX Animation Studio, which creates animated explainer videos and ads for international companies, to explain their business, promote their products and services, and build strong online identities for their brands. He has over 10 years experience in branding and marketing. You can find him on LinkedIn.