If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.
In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population!
While social networks are used by most for simply keeping in touch with friends and loved ones, businesses can hugely benefit from the connections these platforms make possible. Reaching out to consumers and potential consumers on their chosen form of communication—be it Twitter, YouTube, Facebook, Instagram, SnapChat, etc.—has numerous advantages.
It’s estimated that Facebook will generate $21.57 billion in US ad revenues in 2018 alone. This figure would account for around 83% of the total social media ad spend throughout the country. One could go as far as to say that businesses that choose not to utilize social media are hurting themselves by refusing to take full advantage of the numerous outreach opportunities that await, with just a click of the mouse.
But how do you do social media “right”? What tools should you use to ensure that you’re making the most of your time and money when it comes to the digital realm? Quite simply, you must find the best tools and use them correctly. Social media tools allow you to make the most out of your online presence, resulting in a more cohesive and professional digital campaign.
Names such as Bitly, Sprout Social, and Facebook Live likely sound familiar to you, and that’s because they are just some of the best social media tools on offer today. Bitly, a link-management platform, allows businesses to create custom-branded links and receive real-time analytics data on those links. Another favorite, Sprout Social, assists brands in communicating with customers across their social channels and provides important feedback on these efforts. Facebook Live, one of the network’s most beloved features, allows businesses to stream live video footage to their followers for a more engaging way to communicate. These are just a few examples of some of the incredible social media tools out there.
In order to find the right tools for you, consider factors such as your industry, your objectives, and the amount of time you have to spend on social media marketing. Take some time to explore the different options and implement the tools that work best for you. For more information on top social media tools make sure to check out the following infographic “20 hottest social media marketing tools in 2018.