When is the last time you bought something online, ate at a restaurant, or went to a movie without seeing what other people thought of it first? If you’re anything like me, it’s probably been a while. I look for the star rating on Amazon, and on podcasts I subscribe to. I scour Yelp for restaurant reviews before I choose where I eat, and I never buy movie tickets until I’ve paid a visit to Rotten Tomatoes.
We rely on other people’s opinions way more than we realize in making decisions as consumers. The information is so widely accessible, so why risk shelling out money on something if we aren’t pretty damn sure we’re going to like it?