Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.
They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.
Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.
This is why today we so often “Google it” when we have a problem that we are trying to solve. Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.
Powerful video marketing is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.
According to an infographic presented by Hyperfine Media:
- 90% of users say videos help in making a product purchase decision
- 92% of users viewing video on mobile will share them
- 87% of digital marketers use video marketing
- Click-throughs increase by 200-300% when video is used in email
- The probability of making an online purchase increases by 64% after consuming a video
Video marketing is one of the most effective ways of branding your business; if you have not started doing it, then chances are your competitors will outsmart you. Here are some tips that will help you to brand your work with an effective video marketing strategy.
Dedicate the Resources
Great brands use an effective video marketing strategy to keep their clients glued to their products or services. Over 60% of companies globally have pledged to keep on enhancing their video marketing budgets. No amount is too small. You will reap the dividends of any dollar you spend in this regard.
Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever. The fact is: your customers love video marketing, and you need to embrace this fact.
Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look at why your customers love video marketing.
Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product.
The amount of people that routinely watch videos online is staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.
However, it is not as simple as aiming to sell your product via video, there’s a right way, and there’s a wrong way. Here is a quick guide on how to build effective video marketing campaigns the right way.
Your products and services are solid. Unfortunately, that isn’t enough to bring in the big business these days.
Between success and failure – it’s marketing that makes all the difference.
Marketing gives you a way to get out in front of your prospects and make a great first impression. The marketing tools available to today’s businesses are far and away the most innovative and impressive in history.
For example, video marketing has snowballed to avalanche proportions since being introduced onto the scene. The great thing about video is its ability to capture the attention of viewers long enough to stop them scrolling past it or clicking off to a page filled with wall-to-wall text.
There’s no doubt about it: video is becoming integral to online marketing. Need proof? How about the Comscore report revealing that 48.7 billion video content views occurred in January 2014 and consumers spent more than 26.9 billion minutes watching video-based advertisements?
Or the fact that 80 percent of online visitors will view your video while only 20 percent will bother reading your content in its entirety. These facts point towards the same principle “ videos should be incorporated into a marketing strategy for making a larger impact. Even if your content is solid, you’ll hurt your efforts by not maintaining some form of video presence.
Looking for something new to try to bring in customers? Consider video. The fact that people are watching 6 billion hours of videos each month on YouTube tells you there’s something to it.
Words. Images. Sound. What Type of Infovores Are Your Customers?
Think about your own routines when it comes to getting information. Do you prefer to read blog posts? Listen to webinars? Watch video? Everyone has a different preference for how they consume content. By adding video to what you’re already offering (hopefully blogging and maybe podcasts), you’re able to reach a wider audience with your message.
Video marketing provides many opportunities for you to connect with potential customers:
Video promotion is a web marketer’s dream come true. It’s visually appealing, it draws the potential customer in, and it clearly communicates your marketing message in an exciting way. But the old ways of delivering these messages don’t really work anymore. Web users don’t respond to direct marketing requests (buy this, click on this, etc), or they simply become confused by subliminal marketing messages.
Cracking the video marketing code can transform your marketing strategy quickly. Fortunately, it doesn’t require a CIA-level encryption specialist to decipher. The idea is simple: today’s web users want to be entertained. So, how do you do that in a real, authentic way without sacrificing the credibility of your brand? Find your audience’s funny bone, and tickle it all the time.
With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their business outreach to targeted audiences around the world. Even though quality video advertising services are becoming more obtainable to SMEs, there are still many hurdles that a small business owner has to overcome when undertaking a video production and distribution project. The following three tips should help any small business maximize the benefits of video production and advertising solutions:
1) Be Concise and Clear during Consultations What is the message that you’re trying to convey to the target audience? Do you want to highlight specific products or services? When participating in a consultation with a video production company it is imperative to provide answers to the aforementioned questions as clearly as possible. While you may not be in charge of the technical aspect of producing your video advertising, your goals and preferences will ultimately shape the finished product, so it is important to understand what you’re trying to accomplish before proceeding.