When I picked up my copy of Twitterville by Shel Israel, I expected it to be “just another social media book.” There are a lot of books out there that tell you the hows and whys of social media. It’s not to say those books aren’t useful, but they’re really not for me, a marketing consultant.
I was pleasantly surprised, and wrong.
I actually didn’t know the full backstory of how Twitter was founded (it was just an internal tool for a company called Odeo. When the tool generated more excitement than the product they sold, they knew they needed to rethink things).
How Brands Use Twitter
Rather than tell how businesses can use Twitter, Israel tells you about companies who are doing it well. Some examples you already know, like Comcast. Others you may not, like CrowdSPRING or Dell (you know the brand, but did you know the company lets any employee who wants to Tweet do so under the Dell umbrella?).
Our Twitter seminars are bringing light to the challenges out there on not only the Twitter scene, but the social media scene in general. We’re going to focus on this more to help you “get it” because our biggest lesson here is that it’s not that you are or are not bought in, you just don’t know what to do with it. So let’s tackle dilemma #1 – How many Twitter accounts?
I hate it when I’m reading an article to get an answer and it’s three pages later before they share it – so here is the simple answer: have one account. I think you should have one account as long as you’re able to co-exist with your work/personal life. If you’re running an account for your employer or managing your company’s brand, then that’s not where you personally provide your opinion on people, events and topics. That being said, even if you decide to open a personal account, monitor what you say or lock your account (in your settings select protect my account’ which allows you to moderate who is following you and therefore not making your tweets public). Here are a few general rules for mixing your work and personal Twitter account: