Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and proper execution to ensure that you reap full benefits of putting your business on Facebook. That said, there have been several tools that can be manipulated to offer you the best results from advertising on Facebook and other social media platforms.
If you are not using software tools to manage your social media brand presence, you are missing out on some valuable opportunities. The latest apps and social management sites let you save time, search for useful data, and create the best social content possible. Give your social media marketing a makeover by using some of the most recent favorites in the marketing world.
1. Swayy: Sometimes social media campaigns do not need original content. Fans and followers may actually appreciate industry news articles and interesting stories from outside the company. To help accomplish this, Swayy gives you a simple dashboard that lets you search for the latest articles in a particular field or industry. Once you have found something interesting, you can use Swayy to publish your content onto whatever social media network and even arrange for automatic publication at specific times.