skip to Main Content

How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS marketing campaigns remain king. Here are a few powerful statistics:

It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.

If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.

How to Start Your SMS Marketing Campaign

Why SMS Marketing is a Great Way to Engage with Customers

Email marketing is dead, it has been dead for at least the last couple of years, and its funeral is no secret.

So what’s the replacement? Digital Marketing can’t be dead with emails, right? Well, that’s where SMS marketing made its appearance.

SMS marketing actually came into existence quite some time back, but was being dominated by emails. Only when emails started to fade away could the true colors and sky-high potential of SMS Marketing be recognized.

Why SMS Marketing is a Great Way to Engage with Customers

Beginner’s Guide to Text Marketing [Infographic]

Why opt-in for text marketing, you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient for you!  SMS is quick, affordable, and easy-to-use.

Here are the top 5 reasons your business needs SMS marketing:

  1. Text messages have a 98% open rate, while email only has a 20% open rate
  2. 80% of people are already using texting for business
  3. 75% of people prefer to have offers sent via SMS
  4. 77% of consumers with texting capabilities between the ages of 18-34 are likely to have a positive perception of a company that offers text capability
  5. 70% of employees think their organization should use text messaging to communicate with employees
Back To Top