There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS marketing campaigns remain king. Here are a few powerful statistics:
- Over 4 billion people around the globe still use their phones to text.
- More than 6 trillion text messages are sent annually.
- More than 9 out 10 smartphone users still send texts.
- Nearly 100% of all devices on the market are SMS-enabled.
- Texts are read within 3 minutes of delivery 90% of the time.
It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.
If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.