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The Gifts My Small Business Clients Give to Me

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible.

I’ve been in business nearly 12 years. While I’ve worked with my share of divas and slave drivers, I have to say, I’m pretty proud to have a roster of clients who genuinely are a joy to work with.

Not every entrepreneur is so lucky.

small business gifts

I’m reflecting on the many gifts I’ve gotten from them. Not cookies and flowers, though I occasionally am delighted to receive those, but more lessons and experiences that help me be better as a business owner.

7 Reasons Why Your Small Business Needs a Blog

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.

7 Reasons Why Your Small Business Really Needs a Blog

10 Years in Business: Beating the Odds

Tomorrow’s a special day for us at Egg. It’s the day we celebrate being in business for…wait for it…10 years! We’ve beat the odds, and come out better than 96% of small businesses. That’s huge.

Happy 10th Birthday to Egg Marketing

When I wrote my first press release for a client in 2006 (who I found on MySpace Classifieds, by the way), I was looking for a way to make money until my next job. But after a few more projects, I realized: this is what I wanted to do. I wanted to help small businesses who couldn’t afford to hire full-time marketing staff to attract customers. I’m proud to say that we’ve stuck to that mission.

A lot’s changed in 10 years:

  • I finally gave up trying to design my own logo and website. Hooray delegation!
  • It’s not just me turning the wheels of this machine anymore. I now have three amazing writers and one kick-ass editor.
  • We’ve stopped doing PR and focused solely on content and a smattering of social media.

How to Take Time Off Without Stressing Over Your Small Business

If you’re like 1/3 of small business owners, you’ll take time off this summer. But if you’re like me, that doesn’t mean you can completely shut off from your business. Even if there’s someone else running the show, as a business owner, you probably find it hard to not worry about your business.

It's breathtaking!  

Small Business Expert, Mike Pugh, offers the following tips to help you maximize your relaxation time, and if you have to do a little work on the beach, how to prioritize your communication while on the beach:

Let People Know You’re Out Catching Rays  Set up an automatic email response or update your voicemail greeting with a vacation memo. If people don’t know you’re on vacation, chances are they’ll keep on hounding you or feel offended that you haven’t returned an email or call. Simply letting people know you’re out is one of the best ways to cut yourself some slack and enjoy your time off.

How to Live, Breathe and Dream Your Brand

Small business owners, more than anyone else, embody their company’s brand. They become a true representative of that brand in everything they do. For many, there is no separation between the brand itself and the person running it.

Consider the last small business owner you met. I’m willing to bet that now whenever you think of that brand, you think of that person (kind of the way I tie CorpNetNellie to CorpNet!). The owner or company leader now represents the brand to you.

How to Save Money in Your Small Business

Whether you’re just starting a business or have been running yours for a while, I’m willing to bet lunch that you could use a few pointers about saving money. Who couldn’t, right? The more you save in your business, the more you can spend elsewhere to help your company grow, hire more employees or develop new products. Here are a few of my best tips for helping you save money in your small business.

1. See Where You’re Spending

Even if you had a handle on your expenses when you first started your company, it can be beneficial to take a look every few months, especially if you no longer are involved in the day-to-day finances. You might be surprised to see where you’re wasting money, such as on an organizational membership you never use, or even an elaborate phone system that your on-the-go-cell-phone-toting staff never touches.

If that’s the case, make a list of expenses you can do without. Some areas to consider cutting?

How to Look Like You’re Working When You’re On Vacation

If you’re like me, it’s hard for you to shut down shop to go on vacation. You sneak a peek at your email now and then, or work from your hotel room. But not this time. This very moment, I’m exploring the green grasses of Ireland with my mother. But you wouldn’t know it.

How to Look Like You're Working When You're On Vacation

First, let me make the case for completely unplugging from work. I run a very small company, so pretty much nothing happens if I’m not working, though I do have a writer who continues to work while I’m gallivanting across the UK. But when I’m too much in my business, I’m not really helping it. I need to step back and have some space to continue to be a good President (it’s the same for parenting, but that’s another post).

So completely forgetting about my business for a week or two actually helps it grow.

Knowing When to Delegate

This is from Lead411. As an entrepreneur, it's in your nature to try and do everything within your company. At first, when funds are tight, it's a good idea. Sales, accounting, management, trash removingeggmarketingpr.com/blog.it's all part of starting a business. But at what point should you let go and bring on other people to help you?

Entrepreneurs: Trying to Do it All

Sometimes I wish I were an octopus. I’d have more arms to do more things. At the same time. Oh, what I could do with my iPhone then. anyway, I digress from today’s topic: trying to do it all as…

Creative Ways to Save Money for Your Business

Anita Campbell of the Small Business Trends blog does an amazing job of putting out useful and free resources that help small businesses succeed. The latest is Get Outrageously Creative: Creative Tips for Saving Money and Growing Your Business. I…
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