If you’ve been ignoring that buzzword, SEO, because it intimidated you, it’s time to embrace your fear and start using it to your advantage.
SEO stands for: Search Engine Optimization. Essentially, it’s the use of keywords in copy that help you be found. These keywords are the words that, when people are searching on search engines like Google, you want to appear in the results for. So if you’re a marketing firm in Vancouver, you want to appear in the results when someone types that in. To do that, you need to use that same phrase, marketing firm in Vancouver, in your web copy or blog posts.
While Google’s always changing the rules for how it determines which sites move up toward the top of search engine results, we do know this:
Sometimes I’m off in my own world, one where everyone knows the benefits of blogs or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them.
Today’s lesson class, is on SEO: Search Engine Optimization.
What it is: SEO is the strategy a business uses to get its website near the top of search results. As someone who searches for websites on say Google or Yahoo, do you ever wander past the first page of results? It’s doubtful you or anyone else does, and that means if your website isn’t on that first page, you’re missing out.