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SEO: No Longer a Trend, Now a Way of Life

There are lots of ways to start a business. Maybe you want to open a brick and mortar shop. Maybe you’ve decided to start your own consulting agency. Maybe you’ve decided that you want to make money online. On whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO.

 

Most of us are familiar with the basic concept of SEO. According to this SEO overview, search engine optimization is the umbrella term used to define all of the steps you take to make sure people can find your website online.

SEO used to be relatively easy to master. More than anything else, it was a numbers game. The more links that pointed in to your site, the better your site would rank within search results. Over time, though, the search engines have cracked down on the methods people were using to game the system and have reconfigured their algorithms to favor organic methods.

SEO: No Longer a Trend, Now a Way of Life

Smart SEO: Insights for Better Google Organic Search Rankings

Google is constantly improving its algorithms to provide better search results for its users. However, that means businesses that want to rank their websites have a constant battle on their hands to stay in the top results. But actually, by sticking to basic SEO strategies and avoiding gaming the system, you can ensure you have nothing to worry about when Google updates its algorithms.

Here are some ways that you can help improve your organic search rankings no matter what changes Google makes over the coming months and years.

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What Are The Ranking Factors That Really Matter Today?

There are many different factors by which a website achieves its ranking on the google index. Not all factors are equally important. Some ranking factors are more important than others and may significantly influence the ranking of a website. So, here is a list of the ranking factors that REALLY count today.

What Are The Ranking Factors That Really Matter Today?

SEO 2015: A Beginners Guide [Infographic]

Search engine optimization has evolved by leaps and bounds. Techniques that were once considered staples are no longer reliable in modern search engines.

The reason for this shift revolves around the way search engine algorithms have evolved. They require a more complicated way to interpret how functional and relevant content is, which in turn requires interpreting and collecting significantly more data.

The problem is that many SEO techniques are still knee-deep in the “old way” SEO worked. They still subscribe that SEO is all about quantity rather than about the quality and the contextual relation between two items.

The Small Business and The Mystery of SEO

Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages.

Research suggests that 93% of people looking for services and products do so using a search engine and your business being positioned as a result of this search is the ultimate goal of SEO. When somebody does a search on a certain topic and your website comes up at the top of the results page, you can be certain that you will be getting plenty of targeted traffic to your website.

The Small Business and The Mystery of SEO

Internet Marketing: Why Outsourcing Your SEO and Social Media Needs is Ideal

In the ever evolving digital age we live in, marketing your business effectively is a top priority. According to an article printed by Entrepreneur, the average attention span of an adult is approximately 8 seconds. When you consider the thousands of websites and hundreds of competitors there are out there, making a lasting first impression is of the utmost importance. From developing an eye catching website to posting relevant content Internet marketing strategies such as SEO (search engine optimization) and Social Media marketing must be impeccable from start to finish.

Internet Marketing: Why Outsourcing Your SEO and Social Media Needs is Ideal

Why Outsourcing Makes Sense

It’s pretty common for new business owners to assume all of the responsibilities in running a business. While such practices may work in the beginning as a means for saving a few extra bucks, over time, this could work against you. Taking on too many responsibilities essentially diminishes the quality of work you produce. Not to mention, your business will only evolve as far as your mental capacity allows. In other words, you can’t implement new SEO or social media marketing strategies if you’re not aware that they exist. Outsourcing such Internet marketing efforts allows you to get quality results and much more.

Structuring the Perfect SEO-Friendly Page

The internet age-old question of how to get the best SEO rankings continues to ponder even the most seasoned of web marketers, who gets the most traffic and why. A number one ranking on Google will award the recipient with one-third of search traffic and if those results are found on page one of your website, your traffic rate will rise significantly, almost 92%, over latter pages.

Structuring the Perfect SEO-Friendly Page

With over sixty trillion web pages available on the internet (and still growing), a search that crawls through these seemingly infinite number of web pages and their links, sorting through content and material, the engine indexes them and then ranks the results. Google then uses algorithms with over 200 factors, from context to quality, to refine the those results.

Attempting to optimize on the results from searching on the internet can seem next to impossible, but there are some strategies that will assist in getting more attention on the world wide web. Here are some ways to structure a better, SEO-friendly page:

The Ultimate Guide to Measuring ROI in Social Media

Do you know how your social media is helping your brand? Are you aware of how Twitter and Facebook are directly impacting your brand’s awareness? Businesses want to know the ‘accountability’ of their social media strategy and the return of investment they seek to make. Yet, there isn’t a single-cut answer to achieving the impact social media directly has.

The Ultimate Guide to Measuring ROI in Social Media

Social media is similar to traditional marketing efforts. If your business posted a full-page print in a magazine, how would you measure the amount of impression it had on sales? You may have an increase of sale enquires and website traffic while that print was running, but what about the people that ad left an impression on? The ones who refer back to ‘that brand the saw in that magazine that one time’ customers?

Here is the ultimate guide to tracking metrics for exposure and engagement across your favourite social media platforms.

Four Tips to Expand Your Keyword Horizon

As a small business owner, finding the right keywords is crucial to helping your audience find you. You can write engaging copy and have a content-driven site, but if you are not using the right keywords in context, your customers may have a difficult time finding you online. What are some of the ways that you can discover the right words to connect with your potential clients?

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Stay on Top of the News Cycle

It’s vital to explore your field and stay on top of what is happening on a day-to-day to basis. Your knowledge of current events shapes your world view and gives you a means to connect with your customers by leveraging topics and keywords they care about right now.

Staying on Google’s Good Side: Tricks to Smarter SEO

With some buzz lately around what Google is no longer recognizing in terms of SEO (like  press releases and guest posts), and with Google limiting the information we can glean about what keywords people typed in to find our sites, figuring out the secret to successful SEO has become a challenge. Many of you may feel like it’s all in vain these days, but I’m here to tell you: it’s not.

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Here are a few pointers about how to keep on Google’s happy list and help more people find you through search.

1. Shift Your Thinking.  Head of Webspam at Google, Matt Cutts recently said that using guest blog posts for SEO purposes is over. Too many people misused this marketing tool, and now if you post to another blog, it won’t necessarily help you rise in search results.

5 SEO Tips to Increase Pages per Visit and Time on Site

Content Marketing and Blogging to increase site visits have become a ‘must’ in SEO. 10 out of 10 copywriters will tell you ‘content is the King’. You’ll focus on giving to your audience what they want, follow the new trends, spend hours writing and rewriting your article so that it’s optimized, appealingeggmarketingpr.com/blog. you’ll do anything for it to become a masterpieceeggmarketingpr.com/blog. and then it happens: you  get hundreds, thousands of visits to your article. Great, right? That’s the goal, isn’t it?

NO!

5 SEO Tips to Increase Pages per Visit and Time on Site

OK, Google likes all those visitors as much as any SEO consultant, BUT you also need them to stay for longer at your site and visit other pages. You don’t want them to ‘read&go’.

So, how do you increase the average ‘pages per visit’ and the ‘time on site’ metrics?

Staying on Google’s Good Side: Tricks to Smarter SEO

With some buzz lately around what Google is no longer recognizing in terms of SEO (like  press releases  and  guest posts), and with Google limiting the information we can glean about what  keywords people typed  in to find our sites, figuring out the secret to successful SEO has become a challenge. Many of you may feel like it’s all in vain these days, but I’m here to tell you: it’s not.

seo

Here are a few pointers about how to keep on Google’s happy list and help more people find you through search.

1. Shift Your Thinking.  Head of Webspam at Google, Matt Cutts recently said that using guest blog posts for SEO purposes is over. Too many people misused this marketing tool, and now if you post to another blog, it won’t necessarily help you rise in search results.

However,  you should still use this as a strategy, but shift your mindset. Focus on expanding your reach, not pushing your website up search results. Writing a post on a site can help you reach new potential customers. And the keywords in the post will still be useful for people searching for content like what you’ve written. So all isn’t lost.

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