There are lots of ways to start a business. Maybe you want to open a brick and mortar shop. Maybe you’ve decided to start your own consulting agency. Maybe you’ve decided that you want to make money online. On whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO.
Most of us are familiar with the basic concept of SEO. According to this SEO overview, search engine optimization is the umbrella term used to define all of the steps you take to make sure people can find your website online.
SEO used to be relatively easy to master. More than anything else, it was a numbers game. The more links that pointed in to your site, the better your site would rank within search results. Over time, though, the search engines have cracked down on the methods people were using to game the system and have reconfigured their algorithms to favor organic methods.