Hiring an SEO company is a must for many small businesses. A recent study found that nearly half (45%) of businesses hire SEO service providers based on a referral or existing personal relationship. Why is this the case?
Well, SEO companies sometimes get a bad reputation. This stems from two factors:
- Some SEO companies deserve their bad reputation for engaging in shady tactics that could get your website penalized, and
- A lot of businesses are uninformed about SEO best practices and what a good SEO firm looks like.
So, many businesses rely on what they trust – their friends’ and colleagues’ opinions and experiences.
However, hiring an SEO company that is legitimate is possible without a direct referral. Heeding these warning signs will help you avoid a bad experience and put you on your way to finding an honest and knowledgeable SEO partner.