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5 Things You Should Be Outsourcing Right Now

As a small business person, your time is precious and should be spent adding value to your company rather than doing menial tasks. To help keep you focused on only those activities that matter most to your bottom line, let’s look at some things you should be outsourcing right now.

Company Email

With remote access, a virtual assistant from a service like Zirtual can screen and prioritize emails, organize your company inbox and respond when appropriate, forwarding you only the most relevant messages. Provide your virtual assistant clear guidelines and templates for responding to help avoid any problems and add a reminder to your calendar to periodically spot check their management of your email.


Whether it’s market research or vetting a potential employee, outsourcing research is critical to freeing you up to run your business. Services likeElance are a great way to find qualified research assistants who can provide you with the information you need to make smarter decisions without taking a lot of time or money.

How to Manage a Creative Freelancer When You Can’t Do it Yourself

Most small businesses do most of their marketing in-house but with the rise of services like Elance, it’s becoming easier and easier to outsource projects where time constraints or skills sets don’t allow you to do it yourself. Yet this can be difficult when you’re used to doing everything yourself. Having been both a creative freelancer and a client, I thought I’d share a few tips for effectively managing a creative freelancer when you can’t do the work yourself.

How to Manage a Creative Freelancer When You Can’t Do it Yourself

Write a Good Creative Brief

Working with a creative freelancer effectively starts and ends with communication. To make sure your starting the project off on the right foot, it’s important to take a moment to write down your brand, goals and reasons for the project, or a creative brief. This is an especially important if you haven’t worked with the freelancer before. since the creative brief will help scope their work and inspire them to deliver something worthy of you taking the time to outsource the work.  There are plenty of “How Tos” around writing a creative brief but I like this one from Watertight Marketing because it adds nuances that I think sets up your creative freelancer for success.

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