Nowadays, nearly every business maintains an online presence by having a website. However, the truth of the matter is that merely having a website is no longer enough to draw the attention of prospective customers out there. A decade ago it was easier to be found on the World Wide Web. Today you must have the technical know-how of the menagerie of ranking factors in order for your site to show up in online searches.
Whether you run a conventional brick-and-mortar business or an e-commerce firm, you must have the knowledge and skill on how to effectively market your business online. The best way to do it is by being discovered at least in the first three pages of major search engine results. This offers virtually limitless traffic if you become proficient in the complex field of online search. But then again, achieving such a feat has become a monumental undertaking, especially when you consider the core search algorithms of Google and the major tweaks that the tech company has introduced (i.e. Panda, Penguin and Hummingbird).
Without further ado, here are six tips on how to be competitive on search engine results, improve the visibility of your website, generate more online traffic, and boost sales.