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6 Ways to Market Your Business Online

Nowadays, nearly every business maintains an online presence by having a website. However, the truth of the matter is that merely having a website is no longer enough to draw the attention of prospective customers out there. A decade ago it was easier to be found on the World Wide Web. Today you must have the technical know-how of the menagerie of ranking factors in order for your site to show up in online searches.

Whether you run a conventional brick-and-mortar business or an e-commerce firm, you must have the knowledge and skill on how to effectively market your business online. The best way to do it is by being discovered at least in the first three pages of major search engine results. This offers virtually limitless traffic if you become proficient in the complex field of online search. But then again, achieving such a feat has become a monumental undertaking, especially when you consider the core search algorithms of Google and the major tweaks that the tech company has introduced (i.e. Panda, Penguin and Hummingbird).

Without further ado, here are six tips on how to be competitive on search engine results, improve the visibility of your website, generate more online traffic, and boost sales.

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14 Hidden Windows Programs To Rejuvenate Your Online Marketing [Infographic]

Apple Macs, with their clowder of wild cat-themed operating systems, are known as the computer of choice for creatives, but with the right PC and a full understanding of what it can achieve there’s no reason to feel left behind.

The Windows 10 operating system that Microsoft powers personal computers with these days is packed with all sorts of added software programs which, in all their no-nonsense austerity, Microsoft tends not to shout about too much. Look under the hood and you’ll find a range of apps to help you meet, to at least a basic professional level, most of the tasks you’ll take on while marketing your business.

Naturally you’ll still need to bring your personal flair and marketing insight to the table, but what Windows 10 amounts to is a contemporary toolbox, with hammer, nails, and blowtorch at the ready for getting things done. What’s more, hidden apps like Sticky Notes (now smarter than ever!), Cortana (a Siri-style personal assistant), and People (a unified central address book) help you stay on top of the little things around the office, leaving you more time to create.

So how about those creative apps? Well, OneNote makes for a perfect virtual scrapbook in which to collect webpages, images and notes, as well as sketches you can make directly into the program using a stylus or fingertip. Set one up as a moodboard and you can share it with your team, who can edit it in real time, building the themes and motifs of your campaign. Read more

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords.

You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

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