Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.
For marketers, nothing is more important than staying competitive and for this, you need to fine-tune your mobile marketing strategy from time to time. A recent study by Forrester Research unveiled some surprising truths in this respect. As per the report, marketers all over the globe are using mobile marketing techniques in a way that is having a depreciating effect on the user experience of the mobile users.
There are a lot of techniques and technologies are at the disposal of marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there have been a plethora of technologies that marketers can put to use to target their audience. But the real problem lies elsewhere. It is the lack of understanding of these technologies and how they can be used to boost the user experience.
Having understood this, we are going to introduce here 10 awesome tips for an effective mobile marketing strategy.
Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer.
Here’s a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.
Mobile devices have started playing a huge role when forming marketing strategies of various businesses. It is seen as a crucial step toward reaching out to larger audiences, thus building brand awareness. Because of its simplicity and ease of access, mobile marketing has changed the way we interact with brands. It seems as though the consumers are more open to it now than ever before.
However, building a good strategy is key. You cannot approach this without a plan and hope for the best. With that in mind, here are some of the dos and don’ts of mobile marketing to look out for in 2016.
Modern business relies on mobile connectivity. As consumers access brick-and-mortar and e-commerce platforms alike, future plans grow alongside the smartphone’s newest innovation. Mobile marketing is essential for sales-increasing business plans, and a few strategies can greatly enhance your potency in the marketplace.
Check out the following mobile marketing strategies guaranteed to drive sales with mobile marketing.
The CMO Council recently reported that nearly 30 percent of marketers already shifted their 2015 budget dollars away from traditional advertising to invest in digital marketing efforts. Research by Gartner echoes that sentiment, indicating that digital marketing budgets of companies across various industries will see an increase of about 20 percent this year. But is a move to mobile marketing appropriate for your small business? Here’s a look at some of the pros and cons mobile marketing may present.