McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story, particularly as it relates to the brand’s marketing genius.
Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.
If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.
McDonald’s continues to crush it even after 70 years!
Thanks to Franchise Chatter for explaining further in this infographic on the marketing genius of McDonald’s.