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3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Over the past many years mobile and web application usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.

According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.

In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.

3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Evergreen Marketing Strategy: 5 Practical Tips

The concept of evergreen marketing is becoming increasingly popular in the business world of today. At its core, labeling something as evergreen is a way of saying that a product or concept will have a continuous marketability. If your business is implementing an evergreen marketing strategy, here are some practical tips to keep in mind.

Evergreen Marketing Strategy: 5 Practical Tips

Strategic Digital Marketing Guide for SMBs [Infographic]

Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.

Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.

In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates its customers about their newest products and promos through e-mail.

If you own a small or medium-sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process and digital marketing guide that can help you start a strategic digital marketing campaign today.

Consumer Psychology is the Secret Ingredient to Market Better: Here’s How

Nowadays, consumer psychology and strategy go hand in hand. It is really not a surprise that understanding human behavior has become a key element in every field, be it fashion, entertainment, consulting, etc.

Consumer psychology is even more important for marketers since their main job is to persuade people to buy a product, and how can you do that without having a clue about how your consumers think?

Consumer Psychology is the Secret Ingredient to Market Better: Here's How

Your Handy Dandy Marketing Calendar for the New Year

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in the new year.

Your Handy Dandy Marketing Calendar for 2016

 

January: Get On Board with Video Marketing

If you’re not yet using video marketing to reach your audience, you’re missing out. What once was a nice-to-have is now an essential tool. Here are tips for getting started:

  • Don’t just put out content. Have a content calendar and a plan.
  • Vary the types of videos you produce. Talking heads, product reviews, and how-tos are all popular.
  • Practice. The more you run through your script (yep, you need one), the better it will be delivered.

February: Better Target Your Content Marketing

Sure, you’re regularly publishing content to your business blog. But is it what your audience wants? Here’s how to find out and improve your content this month:

How NOT to Manage Your Brand: Things to Avoid for Effective Brand Management

Managing your brand is not always an easy thing. It’s like trying to wrangle an unruly pet – there are times when you think you are in control, but really, at the end of the day, you’re the one on your hands and knees cleaning up its mess. But, there are many ways you can take control of your brand and make it do what you want with effective brand management.

How NOT to Manage Your Brand: Things to Avoid for Effective Brand Management

There are many articles and experts who tell you what you should do, but few tell you what you should NOT do. By being more aware of these pitfalls, you can avoid them, and truly push your brand forward.

Start At The End: How Your Content Marketing Goals Develop Your Strategy

Content marketing is one of the biggest buzzwords. It’s also one of the most vague marketing terms out there.

Content includes audio, video, writing and everything in between. Any time you put out some type of informative media, you’re using content to market your business.

Start At The End: How Your Content Marketing Goals Develop Your Strategy

With such a vague outlook, it’s hard to know how to tap into this popular, “must-have” marketing strategy. What should you focus on? What type of results you can expect to see from employing this approach?

The key to maximizing your reach with content is to start from the back and work forward. What are your content marketing goals?

Here are five of the most important content marketing goals to pursue when using content (any type of content) to reach your audience.

1. Build Your Reputation With Your Audience

Podcasting, videos, and blogging are all ways to share your skillset with your buyer. It’s a way to earn her trust when you can’t stand with her face-to-face.

Most Anticipated Marketing Strategies for This Year

A few weeks ago I wrote about considerations to make while planning a marketing strategy. This week, it’s time to dig into some of the most anticipated marketing strategies that’ll help you have a successful year.

Let’s make no bones about it. There are an overwhelming number of marketing strategies you can put in place in your business. From print and television advertising to focusing exclusively on marketing in the digital world, you have a range of options available.

How do you choose the right strategy for your business?

While you’re sifting through your customer data, think about what your customers want. What experience will they have when deciding whether to buy from you? Then, work backwards.

The marketing strategy you choose should answer your target customer’s need from start to finish in their purchase decision process.

With that in mind, there are some strategies that remain dominant in the market. That’s because they work.

Here are some of the most anticipated marketing strategies of 2015 that you will want to consider for your business.

Marketing Communications Tips from Two Mice Who Know

After reviewing The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur on Small Business Trends, I was invited by the author to participate in a blog tour for the book. If you only have a few hours and want to dive into what's really important to learn about small business marketing, you'll love the book. It takes you on the journey of two mice, Millie and Matthew, as they launch a business and find out for themselves the important marketing skills they need.

The Why of Marketing

Potential clients call or email me. They want a Facebook Page. Twitter. Press releases. But they don’t know the “why” of marketing, and so I prod. It doesn’t matter what they want, the first thing I ask them is: What’s…

No Brand Strategy? No Growth

I’ve talked before about the importance of having a marketing plan, but, as the White Stripes say, it bears repeating. As I am working on growing Egg Marketing I realized I had a marketing action steps, but no real brand strategy. Shame on me! What’s the difference?

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  • Action steps are just that: the actions you will take. For instance, “post on Twitter 3x a week” is an action step.
  • Marketing strategy is harder. It looks at who your customers are and how to reach them. It’s bigger picture.

Establish Your Target Market

It seems like it would be easy enough to figure out who your target market is. For me, it wasn’t. I falsely assumed I should be targeting work-at-home moms, simply because I am one and feel a connection with them. But the more I dug into who my current customers are, I realized the WAHM didn’t fit my customer profile at all. It’s important to assess who your current clients are and determine whether you want more of the same or some other demographic. If, for instance, you have a lot of single-serving customers and you want more repeat business, you might need to shift your marketing to a different target.

10 Reasons Your Small Business Marketing Sucks

If you’re not getting the business you want, and you’re constantly discussing marketing to no avail, your small business marketing strategy sucks.

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Here are some clues to look for:

1. You don’t have a marketing budget.

Budget? What’s that? If you think setting aside money for marketing is a waste of time, you’ll soon be looking for employment.

2. You don’t have a small business marketing plan.

Flying by the seat of your pants is not an option when you’re an entrepreneur. Being flexible is, however. You need to have a marketing plan that lays out what activities you will engage in each year, quarter, and month, and how much will be allocated (see point 1).

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