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Marketing Strategies for Leading FinTech B2B Services

Combining B2B marketing with FinTech services gives us a field of marketing that is both challenging and labor-intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufacturing company that can deliver 1,000 vans within a stipulated time with the specifications. This is where one company is selling its product to another. The basic principles of sales and profit are the same as B2C marketing.

The moment this product is a finance service, like a debt relief plan or loan management program, the equations change. It becomes nearly impossible to sell a fully functioning business plan to potential buyers. Most companies, including startups and SMBs, require money to expand and start new projects. Most of them turn to banks and credit unions for loans. There is nothing wrong with that. The challenge for these businesses lies elsewhere.

Marketing Strategies for Leading FinTech B2B Services in 2017

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.

Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.

The following are five low-budget marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.

5 Low-Budget Marketing Strategies Every Startup Can Afford

Top 10 Reasons Why Animated Videos Are Best For Your Marketing Strategy

Video, specifically animated videos, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy?

Believe it or not, but there is good scientific reason to validate the aforesaid statement. According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos in your social media marketing campaign, here are a few interesting statistics that will surely make you think otherwise.

  • Statistic One – By including a video on your landing page, you can actually increase your video conversions by 80 percent.
  • Statistic Two – A third of all online activity is spent in watching video.
  • Statistic Three – YouTube users watch a whopping excess of three billion hours of video every month. Source: YouTube.

Top 10 Reasons Why Animated Videos Are Best For Your Marketing Strategy

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