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Why Free Ebooks Work: Interview with the Publicity Hound

As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach a much wider audience if she brought her business online. As she said, that “opened up my market to the entire world.”

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Joan started by offering a free PR newsletter, and quickly began to add products for sale, beginning what she calls the “work-get paid-get paid-get paid” model that we now all strive for. She is now an expert in public relations. She shares her knowledge with anyone who wants it, and shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice.

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