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Key Trends Affecting Retailers This Holiday Season

Whether online or in-store, retailers count on the holiday season to drive towards their annual goals. This year, many retailers are facing a variety of challenges and changes that will affect their ability to capture market share and wallets across the country. Let’s look at some of these key trends affecting retailers this holiday season.

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Labor Shortage

If you follow economic data, and I do, you know the country’s official unemployment rate is at or near full employment. That means retailers are going to have a harder time finding their temporary holiday employees to staff their registers, stockrooms and fulfillment centers. Macy’s announced its hiring 85,000 temporary holiday employees, Wal-Mart, 60,000. And they’ve started hiring early because they know they’re fighting an uphill battle for help.

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