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How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes

You would think that guest bloggers have this down by now, but there are still many things they do that drive me up a wall. I have been a guest blogger on many websites and also received guest post pitches from writers. At this point, I can’t help but scratch my head at some of the things bloggers are still getting wrong.

You don’t need to be perfect, but you do need to know the basics. If you don’t, you will likely get your guest post pitch rejected before you even get a chance to showcase your expertise. You will also need to nail your presentation once you have a pitch accepted. Getting accepted to post an article and then not delivering quality is worse than having a crappy guest post pitch.

If you want to be successful at guest blogging, here are four things you need to stop doing immediately.

How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes Read more

Marketing Eggspert Round-Up: Content, Links, Guest Blogging, SEO & More

In this Marketing Eggspert round-up I have included articles about improving your writing skills, using listicles, images in your content, link diversity, content marketing, guest blogging, SEO mistakes, customer service advice and using stories for marketing and social media.

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My Super Efficient Way to Track Guest Blogging Opportunities

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Because most blog sites don’t respond right away — or even publish within weeks of my submitting an article — it can easily become a logistical nightmare keeping up with it.

 

Like Goldilocks and the Three Bears

Last year, I resolved to find software that would help me track which articles I’d submitted, which editors showed interest in, and when and where the articles were published. I started off trying editorial calendars like Kapost and CoSchedule, but what I needed was less of a calendar and more of a tracking system. Plus, some of the calendars I looked at were $20+ a month, and I can’t justify the cost if the software doesn’t do exactly what I need.

So, like Goldilocks working her way through the porridge, I continued on my search.

My Super Efficient Way to Track Guest Blogging Opportunities

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The Anatomy of the Perfect Guest Post – Part 1: SEO and Linking

It would be remiss to start any article about guest blogging without mentioning Matt Cutts’ now infamous blog post on the subject back in January of 2014. Cutts, who is Google’s Head of Webspam, warned digital marketers and SEOs everywhere to ‘stick a fork in it: guest blogging is done; it’s just gotten too spammy.’

The Anatomy of the Perfect Guest Post - Part 1: SEO and Linking

Unsurprisingly the article caused waves of panic to spread throughout the SEO community. Such was the resulting consternation and storm of plaintive and often confused commentary (657 comments on Cutts’ post alone, not to mention the innumerable articles written on third party sites) that Google’s penalty-enforcer-in-chief chief was compelled to write an addendum to the post stating that he was ‘not trying to throw the baby out with the bath water’ and that there were still ‘many good reasons to do guest posting.’ Read more