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What Makes a Great Freelancer: Hiring Tips for New Business Owners

There comes a point with running a business when you’re going to need some assistance in accomplishing tasks. Whether you’re a one-man show who has an increased workload or you have a small team but they don’t possess the skillset you need to complete the job at hand, great freelancers are an economically wise solution to the problem.

What are Freelancers?

A freelancer is a self-employed individual who offers services to businesses. The services offered can vary depending on their skills but can include anything from clerical and administrative tasks to IT solutions, marketing, and financial support. Since freelancers work on a contractual or as needed basis, hiring them is often economically feasible to small businesses.

Freelancer’s Guide to the Galaxy [Infographic]

This “Freelancer’s Guide to the Galaxy” by FreshBooks covers a lot of ups and downs of the freelancing journey. Throughout the course of your freelancing career, you’ll come to many forks in the road. Use this guide to help shed some light on some tough decisions along the way.

Freelancer’s Guide to Branding Essentials

One of the most important things you will need to do as freelancer is create a brand for yourself! Whether you use your name “Susan Payton” or something grander like “The Marketing Eggspert.” Whatever you choose it’s important to create a business identity that is straightforward and clear for all of your clients to easily recognize.

So you have your new name! Now you need a logo, business cards, and a website. You have to remember that you’re a business and all platforms that your brand is exposed on need to be polished and professional. The impact of looking professional on everything that has your brand on it can make a crucial difference when a potential client finds your website, you give them a business card or they recognize your logo. Remember that a potential client hasn’t had the opportunity to know you by your quality of work; they only know you by what you display. 

How to Manage a Creative Freelancer When You Can’t Do it Yourself

Most small businesses do most of their marketing in-house but with the rise of services like Elance, it’s becoming easier and easier to outsource projects where time constraints or skills sets don’t allow you to do it yourself. Yet this can be difficult when you’re used to doing everything yourself. Having been both a creative freelancer and a client, I thought I’d share a few tips for effectively managing a creative freelancer when you can’t do the work yourself.

How to Manage a Creative Freelancer When You Can’t Do it Yourself

Write a Good Creative Brief

Working with a creative freelancer effectively starts and ends with communication. To make sure your starting the project off on the right foot, it’s important to take a moment to write down your brand, goals and reasons for the project, or a creative brief. This is an especially important if you haven’t worked with the freelancer before. since the creative brief will help scope their work and inspire them to deliver something worthy of you taking the time to outsource the work.  There are plenty of “How Tos” around writing a creative brief but I like this one from Watertight Marketing because it adds nuances that I think sets up your creative freelancer for success.

Are You Ready for a Freelancer?

Now that we’ve established that you’re a micropreneur like me, let’s address the fact that you do too much. Far too much. It’s time to learn to delegate.

Are You Ready for a Freelancer?

Take it from me: having help can open you up to having more time and energy to focus on the tasks that you and only you need to do. Run your business. Talk to customers. Close sales.

So how can you capture this elusive extra time?

Freelancers.

You may not have the need or budget to hire part-time or full-time staff, so freelancers fit the bill perfectly. Here are some areas they’re best used in:

  • Marketing
  • Design
  • Programming
  • Admin tasks

 

5 Reasons You Should Hire a Freelancer or Agency

As a small business owner, you can only do so much yourself. Sure, early on, you’ll have your hands in the marketing, accounting, sales, and customer service, but as your company grows, you’ll need to find others who can help you take on some of these tasks. Here’s why you should hire a freelancer to help.

If the prospect of hiring full-time employees scares you, consider a freelancer or agency for the job.

1. They’re experts at what they do.  While you may only be marginally good at updating your company’s social media profiles, a marketing consultant or agency does this for a living, so they’ll know better than you what tactics to use to get the best results.

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