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Franchises Flex Marketing Muscle For You

One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?

For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.

That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.

Franchises Flex Marketing Muscle For You

Franchises Flex Marketing Muscle For You

One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?

For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.

That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.

Franchises Flex Marketing Muscle For You

8 Surprises About Franchise Marketing

I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your franchise marketing out of a box and putting it up?

8 Surprises About Franchise Marketing

Truly I felt the same about a franchise business as a whole. I built Egg Marketing¬†from the keyboard up, and a “turnkey solution” just never appealed to my entrepreneur spirit.

Enter my husband. Entrepreneur, lover of all opportunities, big or small. He convinced me to buy a Marble Slab Creamery near our home (not really: 20-minute commute) in Orlando. I was skeptical, but I love ice cream, so hey, how bad could it be? And since I am a Marketing Eggspert, I would handle the take-out-of-the-box marketing.

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