More than 72% per cent of Americans access the internet on a daily basis, according to a 2016 report from Pew Research Centre—no surprises there. Further research conducted by Pew revealed that nearly eight-in-ten online Americans (79%) now use Facebook, and 76% of Americans who use Facebook report that they visit the site on a daily basis. These statistics suggest that not only are most Americans online, but they are very active on social media, particularly Facebook.
With such a large audience online, it’s never been more important for small business owners to use social media to promote their business. Too busy, you say? Try these some simple and practical strategies to not only get your business on Facebook, but do it well.