It is obvious that marketing online is the wave of the future. However, with so many different options for digital advertising and so many confusing aspects and analytics, it can be challenging for a business to decipher what online strategies will work best for their needs.
The two biggest heavy hitters in the digital marketing world are currently Google AdWords and Facebook Ads. Depending on your company and goals, one of these platforms may be more successful for you than the other. However, with both offering such robust options for advertising, how can you decide which one is best for you?