This is my post on Tweak Your Biz.
The newer you are as a business owner, the more likely you are to not feel like an expert in your industry. I remember early on with my company, Egg Marketing & Communications, I was constantly amazed that anyone would believe in me enough to pay me to market their business! There was so much I didn’t know.
There still is, but I’m better at faking it. That’s right: my saying is: fake it ’til you make it.
How to become an expert…fast
Consider this: you start your business because you have experience and/or passion in a given field. For me, it was writing marketing copy and press releases. But what happens when a client asks you to take on something just out of your comfort zone? Do you say no and lose that revenue, as well as potentially lose the client altogether? Or do you figure it out?