There is no arguing with the fact that email marketing is one of the most powerful return-generating tools in any marketer’s arsenal right now. Email provides a direct link from your business to your target customers, whenever and however you see fit. When used properly, the ROI from email marketing can be enormous, but when done incorrectly, a campaign can do more harm than good to your brand’s reputation. By focusing on creating a smarter email marketing campaign, you can make the changes needed to maximize your return while reducing the percentage of underperforming addresses on your mailing list.
Here are four crucial ways in which you can boost your ROI through developing a smarter and more effective email marketing campaign:
1. Make Sure You’re Tracking Everything One of the most common mistakes that email marketers make is that they aren’t using their result-tracking capabilities to the full extent. In marketing, the more data you have on your consumers and their habits, the better. Tracking everything from who opens your messages to which links and images convert the best allows you to not only improve your future mailings, but also segment your list to better target your messages to your potential customers’ preferences.