Cold emailing is one of the scariest parts of prospecting. Unlike email marketing that involves turning a cold prospect warm through periodic engagement and interaction, cold emailing is the process of reaching out to a virtual stranger who you think is interested in your product and then try to eventually turn them into a customer. Because of the way it works, there is a very fine line between cold-emailing a prospect and virtually spamming them.
While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure this does not happen? While no method is fool-proof, the following best practices should be able to convey your credibility and maximize response from your targeted recipients.