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How To Make Cold Emailing Work For Your Startup

Cold emailing is one of the scariest parts of prospecting. Unlike email marketing that involves turning a cold prospect warm through periodic engagement and interaction, cold emailing is the process of reaching out to a virtual stranger who you think is interested in your product and then try to eventually turn them into a customer. Because of the way it works, there is a very fine line between cold-emailing a prospect and virtually spamming them.

While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure this does not happen? While no method is fool-proof, the following best practices should be able to convey your credibility and maximize response from your targeted recipients.

How To Make Cold Emailing Work For Your Startup

7 Major Tips to Get Your Emails Clicked, Opened, & Read Easily

Well, emails are something we have all dealt with. You have carefully crafted an email, you have polished the sentences, you have cracked your brain for the very first subject line. You then go ahead and hit the publish button with a sign of relief. But when you have a look at your email statistics you then notice that they are really not as good as you had expected and the click-throughs have been disappointing as well as depressing.

Following are the seven major steps that would help you get your emails clicked, opened and read simply and without any difficulty.

7 Major Tips to Get Your Emails Clicked, Opened, & Read Easily

Think Personalization in Marketing Doesn’t Work? Think Again!

“There’s no sweeter sound to any person’s ear than the sound of their own name…” ~ Dale Carnegie

Carnegie had many one-liners and bits of wisdom, but this is one of his best. Your name is one of the first words you’ll ever hear. You’ll have it spoken to you softly as your mom cradles you in her arms, yelled to you when you’re in trouble and used to personalize some of life’s finest moments.

This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. 

Think Personalization in Marketing Doesn't Work? Think Again!

Get Your Emails Delivered, Read and Remembered

Email marketing is the cornerstone of many small business marketing campaigns. But its popularity has meant that the inboxes your emails end up in are full of a lot of other marketing messaging. So how can you make sure that the emails you’ve spent time and money creating and distributing are delivered, read and remembered?

Get Your Emails Delivered, Read and Remembered

5 Tips to Make Your Email Marketing Pitch Perfect

Taking the stage for a second time, the Barden Bellas are on deck for the long-awaited Pitch Perfect 2 which hit theaters in May 15.

Featuring the likes of our favorite stars Fat Amy, Beca and Lilly, the Bellas have made a-capella the talk of the town. Offering more than just a perfect melody and killer performance, the stars of Pitch Perfect 2 have also provided email marketers with valuable lessons to turn their classic strategy into a modern marketing success.

In the excitement leading up to the sequel, Campaigner has developed 5 A-ca-mazing tips for marketers to keep their email in tune and hit a high note with both customers and ROI.

What Makes Email Marketing So Effective?

E-mail is ubiquitous. E-mail has slowly and steadily replaced traditional mail and communication methods. This is one of the reasons why it is essential for all companies to get into e-mail marketing, that is if they have not done so till now.

E-mail marketing will always be important and vital to an organisation’s marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams.

What Makes Email Marketing So Effective?

Research by survey companies show that the relevance of e-mail marketing is pretty strong; in fact, there has been a steady increase in the numbers of customers acquired through e-mail. Customer acquisitions via e-mail marketing accounts for nearly 7% of the total customer aggregation and stands next in number to that obtained through organic search. Social media is still far behind in terms of leveraging customer acquisitions.

Elevating the Customer Experience through Email [Infographic]

Customer service is being done more and more through email these days. Over 60% of consumers would prefer to be engaged through email communication. Customers expect a correct email to their problem within 24 hours.  Most companies will use an auto response to the initial email telling the customers to expect an answer to their problem within the day.  For more information on elevating the customer experience through email check out this infographic from West Interactive.

How to Write a Call-To-Action That Actually Converts

Have you spent hours poring over every word in your sales copy? Did you craft the perfect landing page for each of your service items? Great job, but now what?

One of the most forgotten steps in writing sales copy online is ending with a strong call-to-action. As the marketer, you know what you want your audience to do next. You want them call, fill out a form, request a free report, or follow you on Facebook.

How to Write a Call-To-Action That Actually Converts

But here’s the trick: Your audience and you are not on the same page. They have their own ideas about what’s going to happen next.

The person who lands on your website is busy. She has kids to pick up from soccer practice. She has a family to feed when she gets home from a grueling day in the office. She’s busy, busy, busy. When she finally finds you online, all she wants is for your business to make her life a little bit easier.

When you write a call-to-action that pushes your audience to the next step in the sales process, you make the transaction a little bit easier.

The Email Marketing Hunger Games – A Battle to the Inbox

In the midst of the holiday season, email marketers are fighting a competitive battle against other promotional emails, the spam folder and the delete button – The Email Marketing Hunger Games.

In order to survive and make their way into the Inbox, email marketers must channel their inner Katnis Everdeen by using strategic tactics and playing to the desires of their customers – or else they risk getting lost in the spam folder and leaving the email marketing games early.

The Email Marketing Hunger Games – A Battle to the Inbox

In the spirit of the newly released The Hunger Games: Mockingjay, Campaigner has developed a few tips for email marketers to mirror Katniss and Peeta and emerge from the arena as a victor.

Marketing with Style and A/B Split Testing

This is a guest post from Campaigner.


Just as a fashionista gets the latest trends off the runway, email marketers must evaluate a list of trends and content to deliver messages that achieve the highest possible click-through and conversion rates. Designers also conduct test shoots with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner’s A/B split testing tool allows for aspects of an email to undergo alterations subject line, offer details, imagery, call- to-action, etc. to be test shot on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board.

How Your Email Marketing System Can Improve Your Business

When working online, building an active email list is very important. In fact, many businesspeople agree that email lists are where you will make most of your money. However, if you don’t yet have an email marketing system in place, here are 5 ways that implementing one can benefit your company:


1. Sending emails is less time consuming.

In many cases, designing and preparing an email to send to your email list will take just an hour or two. However, for some businesses, designing, preparing, and sending an email may simply take minutes of their time. With the fact that you can often replicate templates, preparing and sending emails to your list is even easier than ever ever.

2. Sending emails is less expensive.

Email marketing is great because it has a very low overhead cost. Since you don’t have to rely on hiring new employees, designers, or marketing analysts to create and send emails, you can use the money elsewhere. Sending emails is also much cheaper than paying for postal mail costs, printing, advertisement rates, and more.

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